PORTLAND, Ore., Sept. 16, 2025 /PRNewswire/ — Shelpful, the company that raised a $3 million Seed investment from Sam Altman’s fund – Apollo Projects, announced the launch of its first-ever iOS app, now available in the Apple App Store. Designed especially for ADHD minds — and anyone who feels overwhelmed — the Shelpful app turns habit-building and task management into a simple chat experience.
Unlike traditional task apps that rely heavily on the dreaded “to-do list”, Shelpful meets users where they are: in a casual, friendly chat window. The experience kicks off with a quick coaching-style convo to create doable habits/tasks and then users get to customize their AI buddy for the best personalized fit for them and their needs.
“Most productivity apps assume executive function isn’t the problem,” said Sharon Pope, CEO and co-founder of Shelpful. “But for people with ADHD or anyone who feels stuck, the real challenge is following through when everything feels overwhelming. We wanted to create a support system that feels more like a helpful friend than another task list to manage.”
Key Features of the Shelpful iOS App:
- Onboarding Habit Coaching: Start with a quick chat-based coaching session to establish doable habits and get on top of the overwhelm.
- Chat-to-dos: Add habits and tasks through a simple chat interface—no forms or complicated setup.
- AI Nudges with Personality: Customize your AI’s tone (gentle, funny, tough love, even sweary) and name it anything you like (Task Goblin, Francine, etc.).
- Proactive Reminders on all to-dos (one time & recurring): Get follow up nudges on the day’s most essential tasks as well as those self-care items. All to-do’s matter.
- Snooze & Reschedule in Chat: Life happens. Easily snooze reminders or ask for a nudge later, directly in chat.
- List Management Flexibility: See all your habits and tasks in one view, drag & drop to organize them in the way you prefer or manage them all in the chat and let your AI buddy take care of the list for you.
- ‘Burn it Down’ Reset Button: Start over with a clean slate and fresh habits/tasks at any time.
Available in the Apple App Store – 50% Launch Discount at Sign Up for a Limited Time
The Shelpful iOS app builds on the company’s success with its WhatsApp-based HabitGPT service, which has already supported thousands in sticking with habits and staying accountable. While HabitGPT will continue to operate for WhatsApp users, the new iOS app unlocks a broader, more customizable experience within a native app environment.
Over the past few months, Shelpful has worked with hundreds of beta testers to continue developing the app experience and address real-world ADHD struggles—from needing a “burn it down” reset button to the “snoozing” capability to remind at a later time.
- Sarah M – “I feel like I have a friend in my corner who eases the demands on my memory/executive function so I can stop spinning my wheels and start getting things done.”
- Allan K – “Shelpful has created a tool that really helps me capture tasks, goals, and habits on the fly. [It] reminds me and keeps after me to stay on track, and gives the subtle support, coaching and accountability I need.”
- Dana B – “Shelpful has been a vital part of keeping my life organized. It gives me that encouragement that is personalized to me, and I don’t have to give it back, which is very essential being a mother, a wife and all the things in life.”
With a built-out roadmap of features and improvements, the company is committed to continuously evolving the app based on user feedback and real-life needs. Users are invited to submit feedback, request features, and share wish list items directly with the team – [email protected].
About Shelpful, Inc.
Shelpful (super+helpful) is an instant accountability service that helps people follow through on their habits, tasks, and goals by blending the warmth of human-centered design with AI-driven support. Founded by a team of ADHDers, habit coaches, and tech veterans, Shelpful is on a mission to make task management feel less overwhelming and more human.
For more information, visit shelpful.com or contact [email protected].
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SOURCE Shelpful
