AI-powered lens innovation supports sharper vision while driving through seasonal light transitions
SAN DIEGO, Oct. 13, 2025 /PRNewswire/ — As the United States prepares to end daylight saving time on Sunday, November 2, drivers across the country will face a seasonal shift that brings earlier sunsets, longer nights, and more visually demanding roads. In the lead-up to the Formula 1® MSC Cruises United States Grand Prix in Austin, Shamir is spotlighting its latest innovation: Shamir Driver Intelligence™, a premium dual-lens solution engineered to help drivers overcome changing light conditions, day or night.
While the world’s top drivers prepare to navigate the high-speed turns of Circuit of The Americas, everyday drivers are facing their own visual challenges. Glare, fatigue, and constant light transitions test focus and reaction time. Shamir’s research reveals that 74 percent of drivers experience disturbing glare in low-light conditions, 70 percent struggle with intense sunlight glare, and 62 percent say vision concerns prevent them from driving after dark.
“Driver Intelligence™ was designed to meet the needs of all drivers, not just professionals,” said Phillip R. Pasit, Vice President of Marketing at Shamir. “As daylight hours shift and visibility becomes more unpredictable, this lens design helps people stay focused, comfortable, and confident behind the wheel.”
A 24-Hour Vision Solution for Real-World Driving
Shamir Driver Intelligence™ is a complete optical solution designed to support drivers through the full spectrum of lighting conditions, from bright midday sun to dim twilight and nighttime glare.
The system includes two distinct lenses, each optimized for a specific part of the day:
- Driver Intelligence™ Moon lenses for nighttime and low-light driving reduce visual noise, improve contrast sensitivity by 25 percent, and enhance reaction times by up to 15 percent
- Driver Intelligence™ Sun lenses for daytime driving incorporate advanced filters that improve object recognition, similar to the effects of Formula 1® racing helmet visors.
Available in both Single Vision and Progressive formats, Shamir Driver Intelligence™ offers tailored performance for drivers of all ages and prescriptions.
“We know drivers are constantly adjusting to challenging light, from sunrise to sundown to streetlights,” said Raanan Naftalovich, President, Shamir North America. “Driver Intelligence™ was built to adapt with them.”
Engineered for the Road, Proven by the Data
Shamir Driver Intelligence™ was developed using advanced AI-driven lens technology, eye-tracking, and head movement analysis, incorporating real-world data from both professional racers and everyday drivers. The company analyzed 14 million gaze points, studied 200 driving scenarios across 80 vehicle types, and captured how drivers interact with their environment under varied lighting and road conditions.
The result is a lens design that delivers 33 percent wider horizontal and 18 percent wider vertical visual fields compared to standard progressive lenses. Drivers also benefit from a 16 percent reduction in visual processing effort, enabling faster reactions, reduced fatigue, and greater confidence behind the wheel.
Shamir Driver Intelligence™ lenses are available now through select eye care professionals. For more information, visit https://yourdrivingvision.com.
About Shamir
Shamir is a global leader in designing and manufacturing high-performance ophthalmic lenses, including a wide range of advanced progressive, single vision, and occupational lenses. Leveraging cutting-edge technologies, Shamir creates customized lens solutions that provide superior visual clarity, comfort, and enhanced performance for every wearer’s unique lifestyle. The company’s commitment to innovation and research ensures a premium visual experience with faster adaptation.
Media Contact:
Phillip R. Pasit
Vice President of Marketing
[email protected]
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SOURCE Shamir
