The trust of 110 mn individual and 3.3 mn corporate clients is exactly what places Sber among the world’s leading banking brands
Sber has maintained its leadership among the most valued Russian banking brands in 2025. According to Brand Finance, Sber’s brand value reached USD 4.8 bn, climbing from USD 4.4 bn in 2024. In terms of brand value, Sber ranked 78th among the Top 500 Banking Brands and 22nd in the ranking of the 25 Most Valuable Bank Brands in Europe, where Sber outperformed Norway’s DNB, Italy’s UniCredit, and the Dutch ABN AMRO.
Despite the sanctions and the challenging geopolitical environment, the bank is strengthening its positions thanks to the trust of 110 mn individual and 3.3 mn corporate clients. Sber creates high-tech, user-friendly, cost-efficient, safe, and secure products and services that help people address their day-to-day issues, set long-term goals, and attain them.
Alexander Vedyakhin, first deputy chairman of the Executive Board, Sberbank:
“Sber is a major global bigtech creating innovation-driven solutions for different aspects of life. Dozens of Sber’s RnD departments work on hundreds of high-tech projects and undertake applied research in artificial intelligence, cybersecurity, blockchain, and robotics to name a few. These projects enable the transformation of the lessons we’ve learned into cutting-edge technology and products, positioning us to remain the most valued brand of all Russian financial institutions. We will keep driving our technology for people to use the world’s best services easily and securely.”
Sberbank was the first in Russia to launch a biometric payment solution, called Smile to Pay, for all Russian citizens over the age of 18. Over two million people in Russia used the service in 2024.
Sber is a global merchant acquiring leader and Europe’s biggest acquirer, according to The Largest Merchant Acquirers Worldwide by Nilson Report.
Sberbank has been a socially-responsible market player for years, pursuing initiatives in education, healthcare, and infrastructure. For instance, thanks to Sber, the city of Gorno-Altaisk will soon have a super-modern air harbor that meets the high requirements of air traffic management, which will replace an outdated and now-defunct airport. The Manzherok mountain resort with ski slopes accredited for international competitions is already welcoming guests in Altai, while Crimea has Mriya, a world-class resort, which has over the years won dozens of international hospitality awards.
Brand Finance is the world’s leading independent branded business valuation and strategy consultancy, present in over 20 countries.
