Industry Leaders, Automotive Influencers, and Formula Drift Pros Mark Introduction of 20K Premium Oil
Filter at Fayetteville Launch Event
FAYETTEVILLE, N.C., March 12, 2025 /PRNewswire/ —ย Purolator, inventor of the oil filter and the most trusted leader in filtration technology for over a century, has launched its latest innovation, the Purolator 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability.
Theย Purolatorย 20Kย Premiumย Oilย Filterย isย engineeredย withย high-density,ย syntheticย blendย mediaย that capturesย more than 99% of dirt and contaminants, ensuring clean oil flow for peak engine performance.ย Itย isย optimized forย vehiclesย thatย experienceย frequentย towing,ย off-roading, and stop-and-go traffic. Additional cutting-edge features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure.
“Weย areย thrilledย toย introduceย theย Purolatorย 20Kย Premiumย Oilย Filterย exclusivelyย atย Walmart,”ย saidย Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performanceย andย durabilityย forย today’sย mostย demandingย drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.comย or in select Walmartย storesย nationwide.
Aย Dynamicย Kickoff
Officiallyย unveiledย thisย weekย atย Purolator’s state-of-the- art manufacturing facility in Fayetteville, North Carolina, attendees, including automotive media, influencers, and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is crafted by skilled American workers, put through the most rigorous testing protocols, and manufactured to the highest standards. Interactive experiences allowed guests to explore the cutting-edge technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’sย leadย productย engineerย andย Walmartย automotiveย merchants.
“Purolator’sย commitmentย toย innovationย andย qualityย alignsย perfectlyย withย Walmart’sย missionย toย provide customers with great products at an incredible value. The Purolator 20K Premium Oil Filter is a game- changer for drivers looking for long- lasting performance, and we’re proud to offer it only at Walmart,”ย saidย Scottย Bayles,ย viceย presidentย ofย merchandiseย โย automotive,ย Walmartย U.S.
The Purolator 20K Premium Oil Filter launch marks Purolator’s over 100-year legacy of innovation and commitment to design excellence โ from the first automotive oil filter in 1923, made from twill-weave cloth, to now the realization of the most advanced oil filtration technology in the company’s history.
Asย aย testamentย toย itsย quality,ย theย Purolatorย 20Kย andย innovativeย Purolatorย airย filtrationย willย beย usedย on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier, and Ryan Tuerckย forย theย 2025ย season,ย whoย alsoย attendedย theย launchย eventย andย challengedย guestsย toย a specialย driftย drivingย experience.
Forย moreย informationย onย theย Purolatorย 20Kย Premiumย Oilย Filter,ย visitย www.PurolatorNOW.com
Aboutย Purolator
Purolator is an innovator of automotive filtration products for the aftermarket, manufactured to the highest standard by American workers in Fayetteville, N.C. Trusted by professional automotive technicians and do-it-ย yourself consumers across North America, theย Purolator product line includes oil, air, cabin air and fuel filters. An industry pioneer since inventing the first oil filter in 1923,ย Purolatorย is backed by an internal team of forward-thinking engineers and countless filtration patents. The company’s mission to deliver solutions to support the improved performance of advanced engine and oilย technologies reinforces a renewed brand promiseย โ Nothing Gets By Usยฎ.
Forย moreย information,ย visitย www.PurolatorNOW.com.
Aboutย MANN+HUMMEL
MANN+HUMMEL is a leading global company in ๏ฌltration technology. Under its two business units Transportation and Life Sciences & Environment, the Ludwigsburg-based Group (Germany) develops intelligent ๏ฌltration and separation solutions that enable cleaner mobility, cleaner air, cleaner water, and cleaner industry. Thus, the company makes an important contribution to a clean earth and the sustainable use of limited resources. In 2023, over 22,000 employees at more than 80 locations generated a turnover of EURย 4.7ย billion.
Youย canย findย furtherย informationย onย MANN+HUMMELย at https://www.mann-hummel.com/en.html
Media Contact:
Bishopย Wash
[email protected]
(972)ย 854-1586
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SOURCE MANN+HUMMEL Purolator Filters LLC
