First-ever Children’s Home Furnishings and Heirloom Gift Collection by AERIN Founder, Aerin Lauder, is Now Available Exclusively at Pottery Barn Kids
SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today its debut collaboration with AERIN, the global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Available exclusively at Pottery Barn Kids, this is the first and only children’s home furnishings collection by AERIN for Pottery Barn Kids.
The collection includes baby gifts, décor, nursery textiles and furniture thoughtfully crafted in AERIN’s signature modernized traditional style. The nursery collection features a delicate antique carousel design and beautifully illustrated animals inspired by Aerin’s personal love of classic and whimsical motifs. Design elements Aerin created for her boys’ rooms when they were little influenced the collection along with her love of monogrammed décor for a stylish signature design. Perfect for gifting, a few of Aerin’s favorite pieces for new or expectant parents include the Giraffe Rocker, Carousel Snow Globe and Porcelain Feeding Gift Set.
“We are thrilled to bring the exquisite taste of Aerin Lauder into nursery for the first time,” said Jennifer Kellor, President, Pottery Barn Kids. “Our collaboration of beautiful heirloom baby gifts, nursery essentials and timeless décor is rooted in Aerin’s signature style, and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for.”
“There is nothing I love more than being a mother to my two boys, which made this collection even more special,” said Aerin Lauder, Founder, AERIN. “It was an honor to work with Pottery Barn Kids on a collection created with elements of classic, whimsical design and the pieces I remember enjoying most with my own children. The AERIN for Pottery Barn Kids collection is beautiful, unique and can be cherished for years to come.”
To learn more about the collection, visit www.potterybarnkids.com/shop/designers-collaborations/aerin. The collection can be added to Pottery Barn Kids registries and is shoppable on the Pottery Barn Kids App. Join the conversation on social media with @potterybarnkids and @aerin.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
ABOUT AERIN
AERIN is a global luxury lifestyle brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for art, travel, fashion, and design, Aerin’s own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful, with a sense of ease and refinement. AERIN launched in 2012 and is available in over 40 countries globally.
WSM PR
Contacts
Molly Terrell
Public Relations, Pottery Barn Kids
[email protected]
Lauren Sanchez
Public Relations, Pottery Barn Kids
[email protected]
