National Financial Network expands its footprint in the Northeast and enhances its joint commitment with Park Avenue Securities to client financial well-being.
NEW YORK, March 11, 2025 /PRNewswire/ — National Financial Network, INC., (NFN), which offers securities products and investment advisory services through Park Avenue Securities LLC (“Park Avenue Securities”), has announced that Brian Falconer, President and CEO of Wealth Management Resource Group, has joined the firm.
Falconer and his team have $300 million of assets administered and join National Financial Network from an independent wealth management firm. Falconer, a registered representative and investment adviser representative, has more than 25 years of experience in financial services. He is a graduate of Fordham University and holds his Series 6, 63, 7, 66, and 24 registrations.
Led by Chairman Anthony T. Mazzei, Sr. and Chief Executive Officer Michael Maresca, National Financial Network is an established financial services firm with over $5 billion of assets administered. The addition of Falconer and his team builds on several recent steps taken by National Financial Network to grow their strategic footprint in the Northeast, including the addition of Michael Yoken in 2023.
“Our mission is to provide unparalleled service by uniting financial professionals with leading technology and personalized attention to enduring relationships. This partnership aligns with our commitment to cultivating a collaborative environment that empowers the ambitious to achieve their utmost potential,” said Michael Maresca, Chief Executive Officer at National Financial Network.
The need for holistic wealth management support has never been greater. A recent report co-authored by Park Avenue Securities found that just one-third of Americans self-report “good” or “excellent” financial well-being. Americans indicated that the primary source of this stress is retirement-related, with 48% specifically citing concerns about having enough money to last through retirement and having a guaranteed source of income in retirement, respectively.
“Our research shows that when people work with financial professionals, they self-report better financial well-being and confidence,” said Marianne Caswell, President of Park Avenue Securities. “With a dedicated focus on serving our clients throughout their entire financial lifecycle—from welcoming a new child to retirement and estate planning—we’re constantly looking to expand our network of 2,400 registered financial advisors to meet our clients’ evolving needs. We look forward to partnering with Brian and the whole National Financial Network team to deliver on our shared well-being commitment to clients.”
For more information, visit https://www.natfin.net/.
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About National Financial Network
National Financial Network (NFN) is an established financial services firm that has provided comprehensive personal, business and corporate financial strategies for over 71 years. As a member of The Guardian Network™, we have access to a suite of top of the line protection products and a rich heritage of promises kept since 1860. Since we are not obligated to use any one company’s products over another, our clients’ needs come first. NFN serves more than 47,000 clients with offices New York, New Jersey, Connecticut, Pennsylvania, and Massachusetts.
About Park Avenue Securities
Park Avenue Securities was founded in 1999 as a complement to The Guardian Life Insurance Company of America’s (Guardian) traditional portfolio of individual life and annuity insurance products. Park Avenue Securities is Guardian’s broker-dealer and corporate Registered Investment Advisor, which offers clients an expanded suite of products and solutions to help them achieve well-being.
Park Avenue Securities has 2,400 registered financial advisors across the United States. The company has $58B in Assets Under Management.
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SOURCE Park Avenue Securities
