Award-Winning Agency to Lead Strategic Communication as Owlet Expands Its Mission to Bring More Wellness Insights and Better Starts to Families Worldwide
LEHI, Utah–(BUSINESS WIRE)–$owlt #babymonitor—Owlet, Inc. (“Owlet” or the “Company”) (NYSE: OWLT), the pioneer of smart infant monitoring, today announced it has selected Hannah Cranston Media (HCM) as its public relations agency of record (AOR). Following a competitive review, Owlet selected HCM for its expertise in health tech, wellness, and consumer innovation, and its demonstrated ability to position mission-driven brands at the center of cultural and industry conversations.
Having monitored more than 2.5 million babies globally across 30+ countries, Owlet is setting the standard for pediatric wellness and sleep. The Company successfully scaled its international footprint, including launching its Dream Sock® in Australia, New Zealand, and South Africa, and secured approval in India’s Central Drugs Standard Control Organization (CDSCO) ahead of its planned expansion into a market where approximately 23 million babies are born each year. Owlet is also entering 2026 with a strong ecosystem of smart baby monitors such as Dream Sock, the #1 smart baby monitor* and only FDA-cleared baby monitor on the market; Dream Sight™, a $99 smart video monitor that earned the industry’s first-ever SGS Cybersecurity Mark; Dream Duo™ Gen 3, which pairs medical-grade health tracking with premium video monitoring in a single system; and Owlet360™, an extended features subscription that now has more than 110k global subscribers.
Marking significant momentum in the category, Owlet announced a strategic partnership with webAI to build a private, sovereign AI infrastructure that will transform the Company’s proprietary dataset into personalized intelligence for families, along with several durable medical equipment (DME) partnerships to expand insurance-supported access to its prescription pulse oximeter, BabySat®.
HCM – an award-winning PR and brand storytelling agency recognized for its work with trailblazing brands in lifestyle, CPG, health, wellness, equity, tech, and innovation – will lead earned media and global PR strategy for Owlet as the Company expands into new markets, forges partnerships that broaden access to Owlet’s product ecosystem, optimizes its hardware and software offerings, and grows investor interest. HCM will also deploy its proprietary Generative Engine Optimization (GEO) framework to ensure Owlet is discoverable not only in traditional media, but across the AI-powered search platforms where modern parents increasingly turn for answers.
“On the heels of our most successful quarter to date, we’re thrilled to have HCM as our public relations partner in Owlet’s most ambitious chapter yet,” said Krista Weaver, Head of Marketing at Owlet. “We need a bold, innovative agency who not only understands our unique category, but shares our conviction that every baby deserves the best possible start in life. HCM brings the strategic vision to help us tell that story as we continue to expand and evolve.”
“With the first and only baby monitor on the market to receive FDA-clearance, Owlet is building an entirely new category of preventive pediatrics. Its science-backed technology, medical partnerships, and industry-leading dataset propel them beyond the traditional baby care market and into the health tech space,” said Hannah Cranston, Founder and CEO of Hannah Cranston Media. “We are incredibly proud to partner with Owlet to amplify their story and ensure that every parent, clinician, and investor understands the impact this company is having on families worldwide.”
For more information on Owlet’s award-winning sleep and wellness monitors, please visit www.owletcare.com. To learn more about HCM, please visit www.hannahcranstonmedia.com.
*Circana data
About Owlet, Inc.
Owlet, Inc. (NYSE: OWLT), a leading pediatric health platform, is the only company in the world to offer U.S. FDA-cleared and internationally medically-certified wearable pediatric monitors, delivering hospital-grade technology directly in the home. Our award-winning pediatric products and innovative software combine clinically tested monitoring systems, an integrated video platform, and a simple, easy-to-use app, providing parents with real-time health insights to stay informed on their child’s well-being, support restful sleep, and provide peace of mind anywhere. Since 2012, more than 2.5 million parents have trusted Owlet to monitor their children’s well-being and sleep. This adoption has fueled one of the largest collections of pediatric health and sleep data in the world, powering innovations that bridge the critical gap between hospital and home. Owlet is driving a new standard in pediatric wellness by pairing advanced medical technology with consumer-friendly design. Our mission is simple yet ambitious: to give every baby and every family the best possible start in life. Learn more at www.owletcare.com and follow us on LinkedIn and Instagram for company news and updates.
About HCM
Hannah Cranston Media (HCM) amplifies the transformative power of mission-driven brands that are shaping industries and creating positive change. From developing creative brand activations to executing experiential events and influencer integrations, HCM serves as a natural extension of brands’ communications teams. The agency partners with pioneers in health and wellness, equity, AI solutions, and tech to drive conversations that shape cultural discourse while maximizing visibility across earned, owned, and AI-powered discovery channels. Through strategic storytelling and relentless advocacy, HCM turns vision into action and promotes brands by fostering communities, championing causes, and igniting movements. For more information, visit www.hannahcranstonmedia.com or email [email protected].
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Reform Act”). All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding the Company’s selection of HCM as its public relations agency of record and the anticipated impacts thereof; the Company’s expectations regarding the effectiveness of its earned media and global communications strategy and related brand, consumer, and investor engagement; the Company’s expectations regarding discoverability across AI-powered search and other platforms, including through HCM’s Generative Engine Optimization (GEO) framework; the Company’s ability to expand availability of its products and services in additional markets; and the Company’s ability to enhance its technology, product ecosystem, and service offerings over time (including through strategic partnerships and initiatives described in this press release). In some cases, you can identify forward-looking statements by terms such as “estimate,” “may,” “believes,” “plans,” “expects,” “anticipates,” “intends,” “goal,” “potential,” “continues,” the negation thereof, or similar expressions, although not all forward-looking statements contain these identifying words. Forward-looking statements are based on the Company’s expectations at the time such statements are made, speak only as of the dates they are made, and are susceptible to a number of risks, uncertainties, and other factors. For all such forward-looking statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Reform Act. The Company’s actual results, performance or achievements may differ materially from any future results, performance or achievements expressed or implied by its forward-looking statements. Many important factors could affect the Company’s future results and cause those results to differ materially from those expressed in or implied by the Company’s forward-looking statements. Such factors include, but are not limited to: (i) the commercial success of Owlet’s products, including its subscription services, and the Company’s ability to support, scale and maintain its subscription services; (ii) the regulatory pathway for Owlet’s products, including submissions to, actions taken by and decisions and responses from regulators, such as the FDA and similar regulators outside of the United States, as well as Owlet’s ability to obtain and maintain regulatory approval or certification for its products and comply with ongoing regulatory requirements; (iii) the Company’s and its partners’ obligations relating to data privacy, security and the exchange and use of health information, and risks of cybersecurity incidents or changes in applicable standards or interpretations; (iv) the performance of, and Owlet’s ability to maintain and expand, its relationship with third-party technology, cloud, manufacturing and distribution partners; (v) Owlet’s competition and the Company’s ability to profitably grow and manage growth; (vi) the ability of Owlet to implement strategic initiatives, reduce costs, grow revenues, develop and launch new products, innovate and enhance existing products, meet customer demands and adapt to changes in consumer preferences and retail trends; (vii) Owlet’s ability to acquire, defend and protect its intellectual property and satisfy regulatory requirements concerning privacy and data protection; (viii) Owlet’s ability to maintain relationships with channel partners, customers, manufacturers and suppliers; (ix) the effectiveness of the Company’s marketing, public relations, and communications strategies, including its relationship with HCM, and the ability of such strategies to generate consumer and investor interest and improve brand awareness and discoverability;(x) impacts from compliance with applicable laws or regulations; (xi) the impact of and disruption to Owlet’s business, financial condition, operations, supply chain and logistics due to economic and other conditions beyond the Company’s control; (xii) adverse impacts from other economic, business, regulatory, competitive or other factors, such as changes in discretionary consumer spending and consumer preferences; and (xiii) other risks and uncertainties set forth in the Company’s other releases, public statements and filings with the U.S. Securities and Exchange Commission (“SEC”), including those identified in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and as any such factors may be updated from time to time in the Company’s other filings with the SEC. All such forward-looking statements attributable to the Company or any person acting on the Company’s behalf are expressly qualified in their entirety by the cautionary statements contained or referred to above. Moreover, the Company operates in an evolving environment. New risk factors and uncertainties may emerge from time to time, and factors that the Company currently deems immaterial may become material, and it is impossible for the Company to predict such events or how they may affect Owlet. Except as required by law, the Company assumes no obligation to update any forward-looking statements after the date of this press release, whether because of new information, future events or otherwise, although Owlet may do so from time to time. The Company does not endorse any projections regarding future performance that may be made by third parties.
Contacts
Owlet Media Contacts:
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Owlet Investor Contact:
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