Broadband providers leverage the Calix Platform and SmartLife to differentiate their offerings with outdoor Wi-Fi for homes, businesses, and entire communities. Supported by impactful, data-driven go-to-market campaigns, these outdoor Wi-Fi experiences rapidly grow revenue, subscriber satisfaction, and brand value.
SAN JOSE, Calif.–(BUSINESS WIRE)–$CALX #calix–Today, Calix, Inc. (NYSE: CALX) announced that an increasing number of broadband service providers (BSPs) are successfully differentiating their offerings with secure, high-performance outdoor Wi-Fi, making their brands synonymous with exciting outdoor experiences. By leveraging the Calix Broadband Platform and SmartLife™ managed services, they are rapidly delivering these experiences to residential and business subscribers—as well as entire communities. BSP leaders like ECE Fiber, GVTC Communications (GVTC), Norvado, and Tombigbee Fiber, LLC are deploying outdoor Wi-Fi to drive ROI on key success metrics—including a 10 percent increase in average revenue per user (ARPU) and 200 percent higher Net Promoter Scores℠ (NPS®).
BSPs are evolving into broadband experience providers (BXPs) that deliver more than just connectivity. They are delivering experiences—including secure outdoor Wi-Fi everywhere subscribers need it. With the Calix Platform, which includes an industry-leading Unlimited Subscriber managed Wi-Fi portfolio, BSPs can offer a wide range of outdoor Wi-Fi systems to meet any subscriber need—no matter the environment. These include high-performance, hardened, standards-based systems like the Calix GigaSpire® u4hm and long-range GigaPro® p6dx, delivering outdoor Wi-Fi everywhere subscribers live, work, and play.
These systems work seamlessly out of the box. Because they operate on a single, cloud-enabled platform, BSPs can simplify operations, accelerate deployments, and streamline management. The same cloud capabilities also enable BSPs to easily run high-impact, personalized campaigns that drive engagement and deliver exceptional outdoor Wi-Fi experiences for backyards, coffee shops, patios, community parks, and more.
These four Calix-partnered BSPs are innovating on outdoor Wi-Fi:
- ECE Fiber lifts ARPU 10 percent with unique “Digital Trendsetter” plan for homes and an osprey camera for the community. As the internet arm of East Central Energy, ECE Fiber launched tailored residential offerings built on Calix SmartHome™ managed services, leading to a 10 percent ARPU increase. Plans like Digital Trendsetter offer high-performance outdoor Wi-Fi to enhance home broadband experiences and power local community initiatives. Partnering with local high school students, ECE Fiber used outdoor Wi-Fi to livestream an osprey camera 40 feet above Rush City, Minnesota—creating a unique outdoor experience that blends education, conservation, and community.
- GVTC leverages Calix Cloud to launch successful “summer outdoor Wi-Fi” campaign to support expansive residential properties. GVTC expanded their residential offerings with outdoor Wi-Fi—delivering secure broadband to single-family homes, large suburban properties, home farms, and more. Partnering with Calix Success, GVTC utilized Calix Cloud® insights to identify subscribers who would most benefit from premium outdoor coverage, driving awareness through mobile notifications, social media, and email. Early deployments are ramping quickly. This data-driven approach helps GVTC retain loyal subscribers, attract new ones, and deliver outdoor coverage built for the Texas environment.
- Exceptional outdoor Wi-Fi for homes and businesses helps Norvado triple NPS in one year. With new services that extend SmartHome experiences to backyards, boathouses, docks, and patios, Norvado is meeting residential needs while using Calix SmartBiz™ to become the small business partner of choice across northern Wisconsin. This dual focus has helped Norvado triple NPS in just one year. They continue to do good for their communities by supporting a high school eSports team and local revitalization efforts through the chamber of commerce.
- Tombigbee Fiber rapidly expands SmartTown Wi-Fi to reach more schools, parks, and community centers. Tombigbee partnered with Calix Success to expand their Calix SmartTown™ Wi-Fi offering and bring exceptional broadband to hundreds more public spaces across northern Mississippi. In recent months, Tombigbee has grown SmartTown usage by 167 percent. The innovative BSP continues to activate residential GigaSpires and recently deployed 300 GigaPros to extend secure outdoor Wi-Fi to more schools, parks, sporting events, community centers, and downtown districts. Since SmartTown is fully integrated with the Calix Platform, Tombigbee has scaled with extreme efficiency—even providing free access to local first responders.
“Outdoor Wi-Fi transforms everyday life and deepens community ties,” said Chad Young, chief executive officer at Norvado. “We have seen firsthand the excitement when subscribers realize their broadband and managed services rival that of any big city and will follow them out their front door and across their properties. From gazebos and backyards to patios and parks, Calix is helping us bring secure Wi-Fi to spaces where people live, work, and gather—amplifying exceptional broadband experiences in every corner of our communities.”
“Subscribers today expect broadband everywhere they live, work, and play,” said Michael Weening, president and chief executive officer at Calix. “Yet many providers struggle to efficiently expand their footprint outdoors—limiting their ability to grow ARPU, strengthen loyalty, and reinforce their brand. With Calix, BSPs can deploy outdoor Wi-Fi in minutes to cover homes, farmers markets, parks, stadiums, and greenways—while leveraging cloud insights to reach the right subscribers with compelling offers. This is why innovative leaders like ECE Fiber, GVTC, Norvado, and Tombigbee Fiber are seeing results like a 10 percent ARPU increase and tripled NPS. Outdoor Wi-Fi positions any BSP to transform into a broadband experience provider—owning their markets, delighting subscribers, and growing their value.”
Discover how the Calix Broadband Platform and integrated SmartLife managed services enable providers of any size to quickly deploy outdoor services to grow, compete, and lead.
About Calix
Calix, Inc. (NYSE: CALX)—Calix is an appliance-based platform, cloud and managed services company. Broadband experience providers leverage Calix’s broadband platform, cloud and managed services to simplify their operations, subscriber engagement and services; innovate for their consumer, business and municipal subscribers; and grow their value for members, investors and the communities they serve.
Our end-to-end platform and managed services democratize the use of data – enabling our customers of any size to operate efficiently, acquire subscribers and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.
This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the U.S. and other countries. A listing of Calix’s trademarks can be found at https://www.calix.com/legal/trademarks.html. Third-party trademarks mentioned are the property of their respective owners.
Net Promoter®, NPS®, NPS Prism®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld. Net Promoter Score℠ and Net Promoter System℠ are service marks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.
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