Rising demand for backup storage with Absolute Immutability drove a 280% increase in customer base and expanded its partner community by 266%
DENVER–(BUSINESS WIRE)–Object First, the best storage for Veeam®, today announced a 291% year-over-year increase in bookings for Q3 2025. The results mark the sixth straight quarter of triple-digit growth, reflecting an increasing global demand for secure, simple, and powerful immutable backup storage as the best defense against ransomware.
Global Adoption of Object First
- Strong customer adoption of Ootbi (Out-of-the-Box-Immutability), Object First’s immutable backup storage appliance purpose-built for Veeam, continued in Q3, with year-over-year bookings increasing by 248% in the U.S. and Canada, and 447% in EMEA.
- New appliances—20, 40 and 432 TB units—and a pay-per-use Consumption model introduced in the U.S. in Q2 helped fuel this momentum.
- In September, Object First expanded its Consumption model to European markets. This flexible model allows customers, resellers, and service providers to choose between a CapEx purchase or a subscription that eliminates upfront investment and hardware refresh costs.
Global Customer and Partner Growth
- In Q3 2025, the Object First customer base grew 280% year-over-year, and its partner community grew 266%.
- Dozens of new partners joined the Object First Partner Program. In EMEA, this included Netgo, IT-HAUS GmbH, Medialine Group, and SVA System Vertrieb Alexander GmbH (Germany); CFI and Monaco Digital (France); EVANT (Turkey); and Softcat and Insight (U.K.). New EMEA distributors include Arrow (France), ALSO (Switzerland), and Axiz (Africa).
- CANCOM (Germany) became the first Object First Platinum Partner in Europe. In North America, Insight was elevated to Platinum Partner status, joining CDW.
“Ransomware poses an existential threat to every organization’s revenue, reputation, and future viability,” said David Bennett, CEO, Object First. “Immutable storage is the best defense. Veeam users turn to Object First for an easy-to-use, ransomware-proof solution that’s simple, secure, and resilient, allowing them to recover faster when disaster strikes. Our continued growth throughout 2025 shows that we are on the right track – providing customers with resilient products and flexible purchasing options to serve their growing data security needs.”
Industry Accolades
Object First was recognized multiple times by The Channel Company. For the second straight year, its commitment to serving midmarket organizations earned Object First a spot on the MES Computing MES Midmarket 100. CRN named Justin Gilbert to its Inclusive Channel Leaders 2025 list, and Meredith Frick, Head of Partner Marketing, to its 100 People You Should Know recognition.
Supporting Quotes
Matthias Altensleben, Head of IT, Bezirksamt Steglitz-Zehlendorf
“With Object First, we can now guarantee what our old backup target couldn’t: the immutability of our backup data. We’re now fully protected from ransomware attacks.”
Mauricio Caggioli, CIO and Manager of IT & Technology Automation, Acindar
“The deployment was straightforward. With minimal support required, our IT team was able to integrate Ootbi into our existing infrastructure within minutes.”
Daniel Ninow, National Architect, Insight
“Insight Enterprises is proud to be recognized as an Object First Platinum Partner. Together, we’re helping customers protect their data with secure, immutable storage that’s purpose-built for Veeam. Object First’s rock-solid solution makes ransomware protection simple, scalable, and seriously powerful—and our customers are loving it.”
Oliver Rattay, Manager Solution Design AI & IoT, Customer Solutions, CANCOM
“CANCOM recommends Object First Ootbi for its simplicity, security, and strong performance as part of a modern backup strategy. Immutable backups play a critical role in protecting organizations against ransomware, and Ootbi delivers this capability with seamless integration into Veeam environments, enabling quick deployment and efficient operation. Our customers value Ootbi for its favorable price-performance ratio and minimal administrative effort, making it a reliable choice for data protection.”
Additional Resources:
- Request a demo to learn why Ootbi by Object First is the best storage for Veeam.
- Click here to learn more about becoming an Object First partner.
- Follow Object First on LinkedIn and Instagram.
- Visit Object First Careers to view open opportunities.
About Object First
Object First believes no one should ever have to pay a ransom to recover their data. Our backup storage appliance, Ootbi (Out-of-the-Box-Immutability), is purpose-built for Veeam users and ransomware-proofs data for organizations of any size. Secure, simple, and powerful, Ootbi is the best storage for Veeam. To learn more, visit www.objectfirst.com, follow our blog, and connect with us on LinkedIn and Instagram.
© 2025 Object First. All rights reserved. All trademarks are the property of their respective owners.
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PAN for Object First
