TOKYO–(BUSINESS WIRE)–Japan natto cooperative society federation (Arakawa-ku, Tokyo / Chairman: Kentaro Hasegawa, hereinafter referred to as the Natto Federation) has reorganized the functionality of its official website “Natto Power – Japanese Fermented Food Natto, the key to Better Living,” which opened in March 2023 to introduce Japan’s traditional health food, natto. Since its launch, the site has expanded its content offerings and reorganized natto’s functional benefits under a new global concept: “Japanese Power Food: The Secret of Natto.”
• Official Website https://www.natto-power.com/
Natto Homepage Gets Even More Powerful
This update redefines natto as a “Japanese superfood,” systematically presenting its functionality, scientific evidence, and culinary cultural background for the U.S. market. The goal is to shift perceptions of natto from an “unknown food” to a “power food worth trying.”
Superfood Natto https://www.natto-power.com/healthy/index5.html
The True Nature of Natto: Analyzed from a Scientific Perspective
The redesigned site visually highlights natto’s unique functionality, including its signature sticky texture as umami and fermentation-derived substances. It presents research findings on vitamin K2, polyamine functionality, and the survival characteristics of natto bacteria. Natto is positioned not merely as a traditional food but as a next-generation functional food, with illustrations and diagrams for intuitive understanding.
Visualizing Global Connections
The content showcases how high-quality U.S.-grown soybeans gain new value through Japanese fermentation technology, emphasizing natto’s openness to the global market. It also proposes adapted recipes integrating natto into familiar dishes like pizza, pasta, and yogurt, presenting natto as a practical everyday choice.
Revamping the Video Experience: Introducing News Program-Style Intros
Video content now features news-style anchor introductions that concisely present themes and highlights, making it easy for first-time viewers to follow. Released videos include foreigners’ natto challenge videos, natto-based global cuisine adaptations, and expert-led content on health benefits. A unified introduction optimizes viewing flow and strengthens brand consistency.
Stay tuned for more natto power!
Natto is gaining recognition as a food with real potential in the health-conscious market. This initiative lays the groundwork for converting interest into understanding and sustained engagement. The Natto Federation will continue promoting natto’s scientific value, cultural background, and potential applications, elevating this traditional Japanese food to a globally recognized superfood.
• Japanese Version “Natto Power” Official Website URL https://www.natto-power.com/jp/
• Chinese Edition “Natto Power” Official Website URL https://www.natto-power.com/cn/
Contacts
Contact Information for This Matter
For inquiries regarding this release:
Japan natto cooperative society federation
Contact: Ogata
TEL: +81-3-3542-3540/FAX: +81-3-6734-0607 E-mail: [email protected]
https://www.natto.or.jp/
