MyPeak.finance, a financing platform designed to provide growth capital to winter travel businesses in the Alps, is aiming to solve the timing mismatch that traditional financing models fail to address. The platform was created by Amitours, an alpine travel ecosystem serving around 250,000 customers annually and generating €19.5 million in revenue.
The initiative addresses a structural issue in the region’s tourism economy: seasonal operators often require capital months before winter demand peaks, while traditional financing rarely aligns with this timeline.
Europe’s winter tourism market is actively growing and is projected to reach $383.9B by 2035, underpinned by alpine infrastructure upgrades and digital booking adoption. Yet this expansion exposes a structural gap: seasonal travel operators face a shortage of transparent financing solutions. Traditional bank offers are often inflexible and poorly aligned with their cyclical business models where capital is required months before peak demand materializes. The capital arrives too late or under terms that do not reflect predictable seasonal cash flows. At the same time, Europe lacks alternative financing platforms focused on travel businesses.
“For Alpine businesses, the problem was never the absence of capital itself,” Mypeak.finance co-founder and CEO Rihards Sakovics comments. “The problem is access to capital that arrives at the right moment and is structured around real seasonal cycles.”
MyPeak.finance is built specifically for Alpine mobility and winter travel infrastructure. Drawing on 16 years of operating experience in the Alps, the founding team combines expertise in financial technology, alpine logistics, and the seasonal dynamics of the region — including the real costs of preparing operations months before peak demand arrives.
A financing platform anchored in operational assets
The platform offers fixed-term financing for clearly defined growth initiatives. In its first phase, it will support companies within the Amitours ecosystem, with Alps2Alps, the group’s Alpine transfer service, serving as the primary user.
Over time, the company plans to expand the platform beyond its own ecosystem, aiming to replace fragmented seasonal financing with a more transparent capital infrastructure tailored to the needs of Alpine travel businesses.
Funding comes from a closed community of private lenders who receive fixed returns. Unlike traditional business lending, each opportunity is tied to specific revenue-generating assets — including vehicles, equipment, property, or technology infrastructure. Early projects include alpine vehicle park expansion and booking engine dynamic pricing development.
By tying financing directly to operational assets, the platform aims to make capital allocation more transparent and measurable.
