AccuWeather’s Weather Data, More Advanced Forecasts and Warnings With Proven Superior Accuracy™ To Be Featured on MS NOW and CNBC
NEW YORK, Nov. 10, 2025 /PRNewswire/ — MS NOW has signed a multi-year deal with AccuWeather®, the most trusted source of weather forecasts and warnings with proven Superior Accuracy™, to bring its weather forecasts, content, data, and access to its expert meteorologists to the network’s audiences.
The new deal makes AccuWeather the Preferred Weather Source for VERSANT, reinforcing AccuWeather as having the most accurate weather forecasts and warnings. MS NOW will now be able to tap into AccuWeather’s expert meteorologists during breaking news weather events.
This comes as MSNBC, soon-to-be MS NOW, continues to build a new, modern, and independent news operation under VERSANT, as it separates from NBC’s news operation.
“At such a groundbreaking moment for soon-to-be MS NOW, we are proud to continue to expand our reporting capabilities and offerings alongside AccuWeather. Our network’s mission – embodied through our new name MS NOW, My Source for News, Opinion, and the World – is to bring our viewers the most-trusted news that they care about. We know, at a moment of unprecedented weather events, that AccuWeather will bring top-quality data and reporting to our audiences,” said MS NOW Senior Vice President of Newsgathering Scott Matthews.
“AccuWeather is proud to be the Preferred Weather Provider for VERSANT, which further enhances AccuWeather’s core mission to save lives, protect property, and help people and businesses make the best weather-impacted decisions,” said AccuWeather Chief Executive Officer Steven R. Smith. “AccuWeather’s forecasts and warnings with proven Superior Accuracy from its expert meteorologists will now reach millions more people with this multi-year deal on many new platforms.”
Plus, as MS NOW continues to build its independent newsgathering operation under VERSANT, the network has hired David Parkinson as Senior Weather and Elections Data Analyst and Moses Small as Climate Reporter to join the network’s growing roster of award-winning journalists. Emmy award-winning Parkinson joins MS NOW from CBS News, while Small joins from ABC 10News San Diego. Parkinson and Small will be working alongside AccuWeather’s expert meteorologists to deliver the AccuWeather forecasts on VERSANT networks.
AccuWeather will support MS NOW, as well as CNBC, including daily on-air segments on Morning Joe and Squawk Box. The daily spots will highlight AccuWeather’s forecasting expertise, while deepening viewer engagement with the most detailed forecasts and powerful weather insights which connect to business, lifestyle, and cultural topics.
AccuWeather will also provide the networks with an integrated suite of services, including live and recorded meteorologist appearances, data-driven weather graphics, tailored weather briefings, and editorial content. VERSANT will have access to AccuWeather’s Enterprise API, editorial feed, and video content library, enhancing its ability to incorporate weather context and analysis across its news and entertainment programming.
About MS NOW
MSNBC – soon-to-be MS NOW – is a premier destination for breaking news and best-in-class opinion journalism, reaching diverse audiences across cable, online, social, and audio. Averaging 1.2 million primetime viewers year to date, the network is an essential part of millions of Americans’ daily lives. The news brand commands one of the most engaged audiences across all of television, with the average viewer watching for more than eight hours each week. The network has seen rapid and continued success on TikTok and YouTube, with more than 6.7 billion combined views so far this year, topping nearly every major news organization.
About CNBC
CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by nearly half a billion people per month across all platforms. CNBC also reaches audiences through its expansive digital portfolio, including CNBC.com, CNBC Make It, and subscription products like CNBC+, CNBC PRO, and the CNBC Investing Club with Jim Cramer.
About AccuWeather
®
AccuWeather is recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world.
Over a billion people around the world rely on AccuWeather’s proven Superior Accuracy™ across its consumer and digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.
AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts than from any other source.
For more information, contact:
Gene Petriello
[email protected]
Claudia Meyer-Samargia
[email protected]
View original content to download multimedia:https://www.prnewswire.com/news-releases/ms-now-and-accuweather-ink-multi-year-deal-for-weather-coverage-302610248.html
SOURCE AccuWeather, Inc.
