What should a company charge for a feature it shipped last week? Mondrio builds AI agents that help B2B pricing teams set that price.
On Nov. 12, the San Francisco and Amsterdam-based company announced a $3.75 million seed round led by Heartcore Capital. Pretiosum VC, Hersir Ventures, Cambrena Capital and Momo VC joined, along with angel investors. Mondrio will use the money to grow its teams and its presence in the U.S. and Europe.
“AI is moving beyond answering questions to proactively identifying opportunities and taking action,” said Gregor Biljardt, Mondrio’s co-founder and CEO. “For the first time, we can build agents that combine quantitative data with qualitative insights, such as customer conversations and market feedback, opening up entirely new possibilities for how companies make pricing decisions.”
Pricing Has Become a Bottleneck for B2B Software Firms
AI has sped up how B2B companies build and launch products. Companies and their competitors release new features, products and business models at a pace a traditional pricing process cannot match, and a one-off pricing review can be out of date within weeks, according to Mondrio.
The economics of software have changed. Software used to carry high gross margins and low marginal costs, so most price points turned a profit. With AI, each customer interaction can carry a meaningful variable cost. A company that misprices a new AI product can lose money on its most innovative work.
About three-quarters of software companies lack a centralized pricing function, according to McKinsey, and the teams that do exist struggle to keep up with the growing volume and complexity of pricing decisions.
“Most companies set a price once, refresh it through an expensive consulting project every few years, and leave money on the table in between. But AI is making that model untenable. Mondrio turns pricing into a continuous function. We believe every B2B software company will run pricing as a core, continuous discipline, and Mondrio is building the platform to make that possible,” said Yacine Ghalim, partner at Heartcore Capital.
Mondrio Splits Its Platform Into Pricing Design and Deal Execution
Mondrio’s platform has two products, and each covers a different stage of pricing.
Pricing Studio handles design. Companies use it to decide how to package a product, which pricing model to use and what price levels to set. AI agents analyze product changes, customer behavior, competitive intelligence and market signals to identify pricing opportunities and recommend strategic changes, according to Mondrio.
Deal Engine handles execution. It puts pricing guidance into every quote, negotiation and renewal, gives sales teams direction on discounts and negotiations, and automates quoting and approvals within predefined guardrails. Insights from individual deals feed back into pricing strategy.’
Companies can equip an existing pricing team with these AI-powered capabilities or bring in Mondrio’s pricing experts where needed.
“Pricing strategy and execution have traditionally lived in separate systems. But a pricing strategy only creates value when it’s put into practice,” said Joep van den Nieuwenhoff, Mondrio’s co-founder and chief commercial officer. “By connecting pricing design with quoting, negotiations and billing, we can help companies execute their strategies consistently and continuously improve based on real-world outcomes.”
Platform Also Prepares Sellers for AI-Powered Buyers
G2’s 2026 Buyer Behavior Report found that more than 80% of B2B software buyers have used AI chatbots to source software recommendations in the past two years.
Mondrio expects AI agents to move from researching and comparing solutions toward requesting quotes and negotiating terms. Buyers would then arrive with better information and stronger negotiating positions, and sellers that fail to keep pace risk being outmatched.
Mondrio says its platform prepares businesses to engage both human buyers and AI agents, so their pricing capabilities evolve at the pace of the markets they serve.
“We’re moving toward a world where AI agents represent both buyers and sellers, transforming how products are discovered, priced and purchased,” said Godard Abel, CEO of G2 and an investor in Mondrio. “Companies will need to make pricing decisions continuously and engage directly with AI-powered buyers. Mondrio is building for that future.”
How Mondrio Plans to Spend the $3.75 Million
Mondrio plans to put the funding toward three priorities:
- Product development: Mondrio plans to grow its AI and engineering teams to advance its agents, its synthetic customer capabilities and the link between pricing strategy and deal execution.
- Pricing expertise: Over the next year, the company plans to grow its workforce across both offices, adding pricing architects who work with customers. Their expertise shapes Mondrio’s AI models.
- Go-to-market expansion: Mondrio aims to deepen its relationships with B2B technology companies and private equity firms in the U.S. and Europe, and it is laying the groundwork to serve manufacturing and professional services firms as AI changes how those industries make money.
Mondrio says it shares Heartcore Capital’s ambition to build a global category leader rooted in both Europe and the U.S.
Learn more at mondrio.io.
