MessageGears’ data activation and customer engagement solution unlocks AI-powered personalization for joint customers
ATLANTA–(BUSINESS WIRE)–MessageGears, the leading data activation and engagement platform for enterprise brands, today announced that it has been recognized as “One to Watch” in The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World launched by Snowflake, the AI Data Cloud company. MessageGears was identified in the report’s Activation & Delivery for Owned Channels category for its strengths in audience segmentation, cross-channel message creation and delivery, and real-time data access.
Snowflake assessed the use of marketing technologies by more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of martech and adtech across 13 categories. The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers to meet their evolving needs.
“Being named a company to watch by Snowflake is a testament to the work we’ve been doing hand-in-hand with our customers to shape the future of enterprise marketing,” said Eugene Yukin, VP of Product at MessageGears. “We’ve been hard at work embedding AI models and intelligent agents throughout our platform to help marketers execute campaigns faster, gain sharper conversion insights, and orchestrate journeys with greater flexibility across channels. Together with Snowflake’s powerful products, we’re creating the foundation for next-generation experiences that deliver real-time personalization at scale without sacrificing data control.”
MessageGears natively integrates with Snowflake, enabling enterprise brands to activate real-time customer data directly from their cloud data warehouse – without expensive duplication or risky data movement. Through Snowflake Cortex AI, brands can also bring large language models (LLMs), machine learning, and natural language processing directly into their segmentation logic, personalization strategies, and message orchestration. Marketers using MessageGears can instantly generate AI-powered content, scoring models, and customer insights directly within their existing workflows – all while leveraging compliance, security, and scalability capabilities via Snowflake’s AI Data Cloud.
“MessageGears’ growth with Snowflake has led to its recognition as a key technology to watch in the data activation and customer engagement space, delivering solutions that address the ever-evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with MessageGears as they expand their capabilities on the Snowflake AI Data Cloud.”
OpenTable, a global leader in restaurant technology, partnered with MessageGears and Snowflake to overhaul its data activation strategy and eliminate costly delays tied to legacy marketing infrastructure. By directly connecting MessageGears’ platform to their Snowflake environment, OpenTable’s team removed the need for nightly data syncs and manual duplication, unlocking real-time access to live customer data.
This new architecture allowed OpenTable to:1
- Automate 20% of all marketing campaigns
- Improve time-to-market for campaigns by 80%
- Achieve up to a 70% conversion rate from targeted, personalized campaigns
- Cut marketing technology spend by 50%
“We’re able to create more targeted campaigns layered with customizable metadata much faster,” said John Tsou, VP of Marketing at OpenTable. “We’re also able to run comprehensive reports, which allows us to segment better. In one of our tests, we were able to increase our conversion rates by 70%, which is huge. And my favorite is our zero dependency on daily data syncs across two platforms.”
Learn more about the 2026 Modern Marketing Data Stack here.
About MessageGears
MessageGears is the data activation and engagement platform built to help enterprises leverage their entire dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. Founded with the goal of giving enterprise brands total command of their enterprise data, MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading brands like Indeed, Chewy, and Sherwin-Williams trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.
|
____________________ |
|
1The results highlighted as part of the collaboration are from 2023. |
Contacts
Media contact:
Koertni Adams
Director of Content, MessageGears
[email protected]
(888) 352-0886
