By connecting campaign performance directly to data warehouse insights, MessageGears enables cross-departmental alignment and attribution accuracy that legacy platforms can’t match.
ATLANTA–(BUSINESS WIRE)–MessageGears, the leading warehouse-native data activation and engagement platform for enterprise brands, today announced the launch of conversion reporting — a new suite of capabilities that ties campaign performance and revenue analytics directly to data warehouse insights without adding tools to the stack.
Why warehouse-native architecture changes what’s possible in attribution
Most marketing platforms that offer conversion reporting have a fundamental limitation: their analytics are only as good as the data they’ve been given access to. Legacy ESPs, CDPs, and marketing clouds often rely solely on SDKs and/or APIs to fuel attribution, which can cause a disconnect with the full customer profile living in the data warehouse.
MessageGears works differently. As a truly warehouse-native platform, MessageGears reads data in-place right from an organization’s existing warehouse environment. Conversion reporting is built on that same foundation, which means revenue and conversion metrics are tied directly to the dataset that teams already trust.
“Most platforms treat conversion data as something separate from the warehouse. That disconnect is why marketing, BI, and finance teams end up arguing over whose numbers are right,” said Eugene Yukin, VP of Product at MessageGears. “This release delivers attribution reporting directly on top of the warehouse, so revenue metrics hold up when analytics and finance teams look at them – not just when marketing does.”
Beyond using warehouse data at the source, MessageGears seamlessly incorporates data via SDKs and APIs too. The result is attribution that’s more accurate, more complete, and more credible across marketing, data, and finance leaders.
Cross-departmental alignment starts with a single source of truth
For large enterprise organizations, one of the most persistent challenges in marketing analytics isn’t just measurement. It’s getting the marketing, business intelligence, and finance teams aligned on the same numbers. When campaign conversion data is siloed from the warehouse, discrepancies are inevitable. Reconciling those discrepancies takes time, erodes trust in marketing reports, and slows down decision-making.
“Every other platform asks you to jump through hoops to even attempt cobbling together attribution numbers. We’re not,” said Yukin. “Our customers get revenue and conversion metrics tied directly to their existing source of truth, which means they’re reliable and they hold up when other teams scrutinize them.”
Because MessageGears attribution feeds directly from and back into the data warehouse, conversion metrics are grounded in the same source of truth that data engineering and analytics teams already rely on. Marketers can report on revenue impact with confidence, knowing they’re looking at the same numbers as their colleagues. BI teams don’t have to field requests to validate numbers against another platform. And leadership gets a consistent picture of how specific campaigns and channels are driving business outcomes.
What MessageGears’ conversion reporting capabilities include
Data admins can now access live purchase events and behavioral insights inside MessageGears directly from their data warehouse. Revenue is then automatically calculated and attributed back to campaigns across email, SMS, push, in-app, and embedded messaging. A new event management page gives teams full control over which event types are tracked, and marketers can use their own custom event labels to ensure consistency across reports regardless of how events are named in the underlying warehouse dataset.
The new conversions dashboard provides a unified view of how messaging drives action and revenue over time, filterable by channel, account, and timeframe. At the campaign level, visibility into purchases, revenue, and average order value make it straightforward to see which campaigns are contributing to the bottom line. Attribution windows default to 24 hours and are customizable by channel, using a last-clicked attribution model.
“In other platforms, conversion metrics can typically only be viewed at the campaign level, whereas we’re providing visibility into how marketing performs holistically – in addition to giving the campaign-level breakdowns people are used to,” said John McGrath, Senior Product Manager at MessageGears. “These deeper insights identify top and bottom performing channels, messages, and segments. And marketers can subsequently apply those insights to inspire new campaigns and strategies.”
Critically, none of this requires changes to existing campaign setup. Once events are configured in MessageGears from the warehouse, the platform immediately begins attributing conversion events to live campaigns. Nearly all other engagement platforms require conversion events to be configured up front at the campaign level – and they prohibit changing those events once a campaign is launched. MessageGears’ solution is much more flexible. Not only is there no need to configure events in advance, but all campaigns can also be assessed against any event at any time.
“We kept hearing brands vent about having confidence in their warehouse data but not in their marketing platform’s reporting,” said McGrath. “That gap creates real problems. Not just for marketers trying to prove ROI, but for cross-functional alignment across the entire organization. Plus, teams want to deeply understand how campaigns impact a variety of customer actions – not necessarily just positive activity. MessageGears’ flexible approach to conversion reporting closes that gap by making the warehouse the true engine behind marketing attribution, not an afterthought.”
About MessageGears
MessageGears is the leading data activation and engagement platform that empowers enterprises to leverage their entire dataset for seamless communication across multiple channels – including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing data. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Top brands like Expedia, Chewy, and Sherwin-Williams trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com.
Contacts
Media contact:
Koertni Adams
Director of Content, MessageGears
[email protected]
(888) 352-0886
