Voeller brings vast go-to-market experience for Gen’s portfolio of consumer brands, such as Norton and LifeLock

SAN DIEGO, Aug. 20, 2025 /PRNewswire/ — Melissa Voeller of Gen Digital has joined the Board of Directors of the Identity Theft Resource Center^® (ITRC), a nationally recognized nonprofit organization established to support victims of identity crime.

Voeller serves as Gen’s Head of Consumer Marketing. In her eight years with the company, she has been behind the go-to-market strategies for Gen’s portfolio of consumer brands, such as Norton and LifeLock. Voeller has managed global product launches and developed marketing strategies that balance both brand building and performance metrics. Before joining Gen, Voeller held numerous marketing roles at PetSmart, leading disciplines such as Integrated Marketing, Product Marketing, Promotions and Community Activation.

“I am pleased to welcome Melissa Voeller to the ITRC’s Board of Directors,” said Eva Velasquez, CEO of the Identity Theft Resource Center. “Gen and LifeLock have been long-standing supporters of the ITRC, in our quest to help people recover from being victimized by identity theft. Melissa’s industry leadership and valuable experience in consumer marketing will help us execute our mission to help people, organizations and policymakers react to the growing impacts of identity theft, fraud and scams we see every day.”

Voeller joins the ITRC’s Board of Directors after the expiration of Kim Allman’s term, who also serves as Gen’s Head of Corporate Responsibility & Government Affairs. The ITRC team and Board Directors thank Allman for her dedication, leadership and commitment to the organization.

To see a complete list of the ITRC’s Board of Directors, click here. To view the ITRC’s Board of Advisors, click here.

About the Identity Theft Resource Center

Founded in 1999, the Identity Theft Resource Center^® (ITRC) is a national nonprofit organization established to empower and guide consumers, victims, business and government to minimize risk and mitigate the impact of identity compromise and crime. Through public and private support, the ITRC provides no-cost victim assistance and consumer education through its website live chat, idtheftcenter.org, and toll-free phone number 888.400.5530. The ITRC also equips consumers and businesses with information about recent data breaches through its data breach tracking tool. The ITRC offers help to specific populations, including the deaf/hard of hearing and blind/low vision communities.