Accomplished Production Industry Icon to Lead Team for Key Market Expansion
CHICAGO, Sept. 23, 2025 /PRNewswire/ — PRA, a recognized leader in the Business Events Industry, is pleased to share Melanie Hohman has been named Vice President, PRA Production Services, based in Chicago. A seasoned production executive with over two decades of experience, Hohman joins PRA to lead and expand its production services, providing a high-touch, growth-minded approach to the company’s evolving event landscape.
As VP of Production Services, Hohman brings a dynamic blend of strategic leadership, operational excellence and creative vision to PRA’s expanding portfolio of full-service business event offerings. In this role, she is charged with overseeing the day-to-day operations of PRA’s production services division focused on delivering consistent processes and best practices to optimize resource deployment, foster cross-functional collaboration and bring innovative, client-centric solutions.
Prior to PRA Production, Hohman served as the Executive Director of Integrated Production at George P. Johnson where she led the full production lifecycle for Google Cloud Next, scaling the event from a virtual event in five global live broadcast locations to over 30,000 attendees in person, in Las Vegas. Her key leadership execution spanned over 140 staff, multiple agencies and various internal workstreams, showcasing her ability to orchestrate complex, high-impact production programs with precision and agility.
Throughout her career, Hohman has held pivotal roles at Intel, Freeman and GPJ, directing and designing transformative brand experiences for large global brands including Toyota, PepsiCo, GE and Google to name a few. Her expertise spans live, virtual and hybrid platforms, with a focus on aligning creative execution with key business objectives, optimizing production strategies combines with high engagement value.
“I’ve had the pleasure of working with Melanie in prior roles and I know firsthand the immense value she brings to PRA Production Services through her proven ability to lead large-scale, integrated programs that deliver outstanding, impactful results,” shared Ariane Coldiron, Chief Executive Officer, PRA. “Her deep understanding of global brand strategy, combined with her ability to create, inspire and mentor her team of event professionals will continue to elevate our production capabilities as we strive each day to deliver exceptional value and unforgettable experience for our esteemed clients. Her strategic mindset and passion for innovation make her the perfect addition to our leadership team and marks a significant milestone in PRA’s continued evolution as a full-service event partner.”
“I’m thrilled to begin this next chapter with PRA, leading a well-established production team at this exciting time of growth and market expansion and tap into my deep experience to open additional opportunities for growth,” said Hohman. “PRA’s commitment to creative innovation aligns perfectly with my passion for strategic planning and content-rich brand experiences. I look forward to leading the talented PRA team to push boundaries and deliver unforgettable event experiences.”
PRA (pra.com)
Headquartered in Chicago with teams throughout every major and secondary market in North America, PRA is a leading business event management firm, creating experiences which move hearts, minds, and businesses forward. Through its strategic approach to creative design, production services and destination programs, PRA offers end-to-end integrated service capabilities and solutions aligned with business meetings and events. PRA blends Passion, Reach and Authenticity to consistently deliver incomparable experiences that engage participants and exceed business goals. PRA’s reach runs deep, delivering value to millions of participants for more than 40 years in every major destination and beyond. For information on our complete portfolio of services, please visit pra.com. PRA is majority-owned by investment funds managed by EagleTree Capital.
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