MAR10 Day Returns With Festivities for Fans of All Ages in Honor of the Super Mario Bros. 40th Anniversary and The Super Mario Galaxy Movie

MAR10 Day Features Special Events, Sweepstakes and In-Game Events

REDMOND, Wash.–(BUSINESS WIRE)–#nintendoswitch–Nintendo announces ways fans can join in on the MAR10 Day (March 10) fun this year, in honor of the 40^th anniversary of the Super Mario Bros. game and upcoming release of The Super Mario Galaxy Movie (in theaters April 1). This includes three weeks of in-game events for the Mario Kart World game, a sweepstakes for a chance to win a theme park vacation to experience SUPER NINTENDO WORLD^™, events at Nintendo NEW YORK and Nintendo SAN FRANCISCO featuring a visit from Mario himself, and much more. Whether fans began their first adventure with Mario on the Nintendo Entertainment System (NES), the Nintendo Switch 2 system, The Super Mario Bros. Movie or somewhere else along the way, there are festivities for everyone this MAR10 Day.

Here are ways Mario fans of all ages can make the most of MAR10 Day this year:

• Play Games Featuring Mario Across the Last 40 Years:
  • Revisit Nintendo Classics With Nintendo Switch Online – Nintendo Switch Online¹ members with a Nintendo Switch 2 or Nintendo Switch system can play select Super Mario titles from Super NES, Game Boy, NES and more. On March 10, players with an active Nintendo Switch Online + Expansion Pack membership can also enjoy the Game Boy Advance game Mario vs. Donkey Kong, and Virtual Boy² games Mario Clash™ and Mario’s Tennis™.
  • Save on Games for Nintendo Switch 2 and Nintendo Switch – From March 8 to 14, select retailers – including official Nintendo U.S. stores – will offer deals on physical Nintendo Switch games, while supplies last. This includes Super Mario 3D World + Bowser’s Fury and Super Mario Odyssey (suggested retail price of $39.99 each), and Super Mario Party Jamboree – Nintendo Switch 2 Edition + Jamboree TV (suggested retail price of $59.99) – the first Nintendo Switch 2 game from Nintendo to be on sale. Plus, now through March 15, the My Nintendo Store and Nintendo eShop will offer deals on select titles, such as Mario vs. Donkey Kong and Super Mario Maker 2 ($39.99 each). For the full list of deals available visit Mario.Nintendo.com.
• Get Ready for The Super Mario Galaxy Movie – In theaters April 1, Illumination and Nintendo present The Super Mario Galaxy Movie, an animated film featuring Mario and Luigi, plus friends like Yoshi and Princess Rosalina. Speaking of Rosalina, over on Nintendo Switch, you can get to know the character better in Super Mario Galaxy + Super Mario Galaxy 2 (and enhance your adventure with a free update on Nintendo Switch 2).
• Stay Up to Date on All Things Mario With Nintendo Today! – Download the Nintendo Today!³ smart-device app and receive daily updates from Nintendo based on what you like, including the latest on games featuring Mario. Anyone with a Nintendo Account and a compatible smart device can use this free app. Don’t forget to customize your home screen with a widget and matching wallpaper featuring art from the Super Mario franchise in preparation for MAR10 Day!
• Enter the SUPER NINTENDO WORLD^™ Sweepstakes: Now through May 31, enter for a chance to win⁴ a theme park vacation for four to experience SUPER NINTENDO WORLD^™ at your choice of either Universal Studios Hollywood in Los Angeles, California, or Universal Orlando Resort in Orlando, Florida. For more info, visit My.Nintendo.com.
• Join the Mario Kart World My Nintendo Open Series – This month, Nintendo Switch Online members can participate in a weekly series of online races in Mario Kart World. Join any of the three in-game events and earn 310 My Nintendo Platinum Points⁵ just by participating (available to everyone who takes part in the Americas). Not a member? Start a free 7-day trial of Nintendo Switch Online, even if you claimed this offer before (free trial can only be redeemed once per account after Jan. 12, 2026). For more details, visit My.Nintendo.com.
• Lunchables Partnership – Lunchables is teaming up with Nintendo to feature games like Mario Kart World, Donkey Kong Bananza and Pokémon Legends: Z-A on select Lunchables varieties. Until May 31 in stores and at online retailers, each select pack will have a QR code that fans can scan for a chance to win⁶ a Nintendo Switch 2 system and a digital game download.

Explore the Mario portal for even more ways to join the MAR10 Day fun this year, including a MAR10 Day meet-and-greet with Mario at the Nintendo NEW YORK and Nintendo SAN FRANCISCO stores, retail demos at select Walmart locations March 8, and more. Visit Mario.Nintendo.com for more information.

¹ Nintendo Switch Online membership (sold separately) and Nintendo Account required for online features. Free trial automatically converts to 1-month auto-renewing membership at the then-current price unless canceled. Free trial cannot be redeemed for a Nintendo Switch Online – Expansion Pack membership nor by a Nintendo Account with an active Individual Membership or Family Membership. Not available in all countries. Terms apply. nintendo.com/purchase-terms/

² Nintendo Switch Online + Expansion Pack membership and Virtual Boy for Nintendo Switch 2/Nintendo Switch or Virtual Boy (Cardboard Model) for Nintendo Switch 2/Nintendo Switch are required to play the Virtual Boy – Nintendo Classics collection of games. Nintendo Switch Online membership required to purchase Virtual Boy for Nintendo Switch 2/Nintendo Switch or Virtual Boy (Cardboard Model) for Nintendo Switch 2/Nintendo Switch. Terms apply. nintendo.com/purchase-terms/. Accessories not available in all countries or for free trial memberships.

³ Nintendo Account, compatible smart device and persistent internet required. Data charges may apply.

⁴ NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the United States (including the District of Columbia) who are 18 years old or older. Sweepstakes begins 9:00AM PT on 3/4/2026 and ends at 11:00PM PT on 5/31/2026. To enter, you must (1) have a Nintendo Account (if you do not have a Nintendo Account you can register for one free of charge at https://my.nintendo.com/); (2) visit https://my.nintendo.com/rewards/ed56eda636150a44; (3) sign in to your Nintendo Account; and (4) redeem 10 Platinum Points per entry at the SUPER NINTENDO WORLD™ Super Mario™ Celebration My Nintendo™ Sweepstakes page (https://my.nintendo.com/rewards/ed56eda636150a44) as stated in the Official Rules. Limit 5 entries per person. One winner will receive a choice of a trip to either Universal Orlando Resort in Orlando, Florida or Universal Studios Hollywood in Hollywood, California. If the Universal Orlando Resort destination is chosen, Prize will include round trip economy class air transportation from a major commercial airport near winner’s home (as determined by Universal Orlando in their sole discretion) to Orlando, FL; 4 night standard hotel accommodation (one room, quadruple occupancy, room and tax only) at Universal Terra Luna Resort or at another Universal Orlando Resort hotel (as determined by Universal Orlando in their sole discretion); non-exclusive ground transportation to and from airport and hotel in Orlando, FL; and Universal Orlando 4-Day Park-to-Park Tickets for admission to Universal Studios Florida, Universal Islands of Adventure and Universal Epic Universe theme parks and Universal Volcano Bay water theme park for winner and up to 3 guests. Universal Orlando Resort Prize ARV: $4,875.16. If the Universal Studios Hollywood destination is chosen, Prize will include round trip economy class air transportation from a major commercial airport near winner’s home (as determined by Universal Studios Hollywood in their sole discretion) to Los Angeles, CA; 2 nights standard hotel accommodation (one room, quadruple occupancy, room and tax only) at Sheraton Universal Hotel (or at another nearby hotel as determined by Universal Studios Hollywood in their sole discretion); non-exclusive ground transportation to and from airport and hotel in Los Angeles, CA; 2 days general admission tickets to Universal Studios Hollywood for winner and up to 3 guests. Universal Studios Hollywood Prize ARV: $4,290.00. Actual value may vary depending on departure date and location. A Nintendo Account is required to receive and redeem points. Terms apply (https://accounts.nintendo.com/term_point). Odds of winning depend on number of eligible entries received. Details and restrictions apply. For Official Rules, visit https://www.nintendo.com/us/whatsnew/events/rules/super-nintendo-world-super-mario-bros-celebration-my-nintendo-sweepstakes/. Sponsor: Nintendo of America Inc., 4600 150^th Avenue NE, Redmond, WA 98052.

⁵ A Nintendo Account is required to receive and redeem points. Terms apply (https://accounts.nintendo.com/term_point).

⁶ NO PURCHASE NECESSARY. SUBJECT TO OFFICIAL RULES AT: https://www.lunchables.gg or https://www.Lunchables.com/Nintendo. Ends 5/31/26 at 11:59pm CT. Nintendo is not a sponsor, co-sponsor, or administrator of this sweepstakes.

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.

Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6 billion video games and over 870 million hardware units globally, and has created franchises such as Mario^™, Donkey Kong^™, The Legend of Zelda^™, Pokémon^™, Metroid^™, Kirby^™, Animal Crossing^™, Pikmin^™, and Splatoon^™.

Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

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Contacts

GOLIN

Kody Kantor

213-335-5497

[email protected]