DALLAS–(BUSINESS WIRE)–LTK, the company that turned influence into a global economy, announced the annual LTK Award winners at LTK Con 2025, the company’s 13th annual creator conference. The awards spotlight the creators shaping culture and commerce by building loyal communities on LTK and the brands redefining creator partnerships through strategic collaborations.
This year’s creator winners exemplify the power of authentic storytelling, creativity, and trust to inspire millions. The LTK Awards also recognize brands that maximize creator-led marketing, raising awareness, driving measurable impact, and building long-term connections with both creators and consumers.
At its core, LTK is designed to strengthen relationships between creators, brands, and their audiences, making it the trusted destination powered by real people, real content, and meaningful connections.
LTK Video Creator of the Year: Danielle Bernstein, @weworewhat
Style LTK Creator
- All Star Winner: Kristal Heredia, @kristalheredia
- Rising Star Winner: Alexis Wilkerson, @awilkyy
Beauty LTK Creator
- All Star Winner: Jourdan Sloane, @jourdansloane
- Rising Star Winner: Ashley Wagner, @Ashley.Paiige
Home LTK Creator
- All Star Winner: Kristina Evans, @kristinanevans
- Rising Star Winner: Ana Egger, @Staged_By_Ana_Egger
Family LTK Creator
- All Star Winner: Jennifer Reimold, @jennyreimold
- Rising Star Winner: Katryce Pedro, @Katryce_Pedro
Active LTK Creator
- All Star Winner: Nicky Schmaderer, @nickyschmaderer_fit
- Rising Star Winner: Samantha Christine Huskey, @samcfit
Travel LTK Creator
- All Star Winner: Dana Berez, @danaberez
- Rising Star Winner: Yhasmina Tiphaine, @Yhasmina
Food LTK Creator
- All Star Winner: Tieghan Gerard, @halfbakedharvest
- Rising Star Winner: Jessica Secrest, @JessAggressiveTutorials
Visionary of the Year: The direct-to-consumer businesses that have successfully revolutionized industries on their own terms, leveraging LTK Creators to drive sales, traffic and brand recognition in inspiring ways.
- Winner: Z Supply
- Nominees: Comfrt, Current Body
Best Multi-Category Campaign Strategy: The brand with the best multi-category campaign strategy, breaking through various verticals through strategic marketing and creator approaches.
- Winner: Nordstrom
- Nominees: Amazon, The Home Depot
One to Watch: Recognizes the brand expanding their reach on LTK through a variety of engaging approaches and continues to invest in ground-breaking strategies, reaching new shoppers and driving incremental sales.
- Winner: Vuori
- Nominees: Etsy, GAP
Brand Builder of the Year: The “Brand Builder of the Year” award recognizes the brand that has demonstrated exceptional skill and creativity in developing, enhancing, and expanding their brand. This award celebrates those who have not only established a strong brand presence but also significantly contributed to its growth and reputation over the past year.
- Winner: Ulta
- Nominees: Levi’s, Spanx, Ulta
Best 360 Campaign Strategy: Through a 360 do-it-all strategic approach, these brands have maximized budgets, scale and reach to Creators and shoppers through successful collaborations, LTK advertising, and Media Boosting.
- Winner: Stanley
- Nominees: adidas, Evereve
Best Category Exclusive – Fashion: This award recognizes an exceptional brand campaign that stands out within its specific category through unique and exclusive attributes.
- Winner: Coach
- Nominee: Abercrombie + Fitch, Tuckernuck
Best Performance Strategy: Through a strategic approach with LTK Creators, these brands achieved some of the highest performing campaigns—combining strategic testing of channels, variety of Creators and content formats.
- Winner: J.Crew
- Nominees: DSW, Free People
Best Retail Media Network: This award honors a retail media platform that has demonstrated exceptional performance and innovation in connecting brands with consumers. This award celebrates excellence in leveraging data, technology, and creativity to deliver impactful advertising solutions that drive measurable results for both retailers and brands.
- Winner: Best Buy
- Nominees: Nordstrom Media Network, Saks RMN
About LTK
LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.
LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers $6B in annual retail sales, supports 60,000 creator-brand collaborations each year, has 7,000 retailers actively investing in creators, and is used by more than 40M monthly users. LTK’s mission to empower creator success has led to nearly $3B invested in creators and helped nearly 400 women become self-made millionaires.
Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn.
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