Press Release

LTIMindtree Partners with Adobe to Launch BlueVerse CraftStudio: A New-Age Marketing Agency Built to Help Clients Maximize and Accelerate AI-driven Marketing ROI

MUMBAI, India–(BUSINESS WIRE)–$LTIM #AILTIMindtree [NSE: LTIM, BSE: 540005], a global technology consulting and digital solutions company, has announced the launch of BlueVerse CraftStudio, a next-generation agency that harnesses Adobeโ€™s latest AI-powered innovations to help organizations streamline their marketing operations and unlock significant business benefits.


Expanding on LTIMindtreeโ€™s existing CMO services, CraftStudio is designed to help marketing teams in organizations break through the barriers to AI adoption and business value realization. It offers a scalable team of marketing experts who leverage Adobe solutions such as Creative Cloud, Firefly Services and Custom Models, Frame.io, Substance 3D, GenStudio for Performance Marketing, and Workfront.

BlueVerse CraftStudioโ€™s combination of LTIMindtree marketing experts and Adobe technologies will help clients:

  • Grow revenue: By bringing full-funnel marketing expertise, CraftStudio leverages AI to improve everything from segmentation and targeting to eCommerce site conversions.
  • Improve efficiency and time-to-market: By streamlining operational processes, CraftStudio can reduce time-to-market by more than 50%.
  • Beat competitors in the AI-adoption race: By providing a team of marketers who are experts at using Adobeโ€™s AI-powered innovations, CraftStudio allows clients to immediately realize the benefits of AI without having to build their own AI tech stack and organization.

โ€œOur partnership with Adobe reflects LTIMindtreeโ€™s vision to lead the CMO agenda in a world where human creativity and AI converge,โ€ said Venu Lambu, CEO & Managing Director, LTIMindtree. โ€œTogether, weโ€™re shaping the future of marketingโ€”where data-driven intelligence meets imaginative storytellingโ€”and establishing ourselves as the digital agency of the future.โ€

โ€œAdobe’s combination of marketing, creativity, and AI technology is empowering brands to deliver intelligent, scalable, and connected customer experiences,โ€ said Stephen Frieder, Chief Revenue Officer, Adobe. โ€œOur partnership with LTIMindtree on CraftStudio will help bring this power straight into the hands of marketing professionals, enabling them to drive efficiencies and reduce time to market.โ€

BlueVerse CraftStudio represents a revolutionary advancement in the way marketers can leverage AI to create business value. The partnership between LTIMindtree and Adobe aims to foster innovation and help clients realize a better return on their marketing investment.

To know more about BlueVerse CraftStudio, please click here.

About LTIMindtree:

LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree โ€” a Larsen & Toubro Group company โ€” solves the most complex business challenges and delivers transformation at scale. For more information, please visit www.ltimindtree.com.

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Media Contact: Michelle Kumar | Global Media Relations | [email protected]

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