In today’s digitized environment, the increased competition has elevated personalization to an imperative priority for retail businesses. Shockingly, 61% of customers have chosen competitors due to poor shopping experience and customer service. This stark reality underscores the urgency for companies to meet these evolving customer expectations.
But how does a retailer realize this goal? The answer is using Adobe Sensei in Adobe Commerce Cloud! This will help leverage AI’s potential and combine it with machine learning to deliver superior experiences. So, let’s dive into the details to understand the crux of the matter.
Making Sense of Adobe Sensei
Adobe Sensei is much more than a single solution. It is a suite of technologically intelligent tools that leverage the potential of advanced technologies such as machine learning and artificial intelligence. These powerful tools help businesses analyze large amounts of data to determine essential insights into customer behaviors.
Using Adobe Sensei in Adobe Commerce enables businesses to analyze various aspects of customer behavior. These include purchase history, product attributes, shopping preferences, and wishlists. Analyzing these aspects makes it easier to understand customers and deliver personalized experiences that enhance conversion rates.
Reasons To Use Adobe Sensei for AI-powered Personalization
Apart from getting a headstart in competition, there are many other reasons why you need AI-powered personalization with Adobe Sensei. Some of those key perks include:
- Better Engagements: Generic marketing messages and approaches are common and highly ineffective. On the other hand, a personalized approach allows you to stand out. This makes customers feel more valued and understood, which goes a long way toward fostering customer loyalty.
- Enhanced Sales and Conversion: With so many choices in the market, getting your customers’ attention is never easy. AI-powred personalization for product recommendations is your sure-shot way to catch the customer’s eye. Thanks to Sensei, you can suggest complementary items and entice customers to spend more.
- Better Resource Utilization: Businesses are already short on resources, and spending these limited resources on enhancing shopping experiences makes little sense. Thankfully, it does not have to be that way when Adobe Sensei is used to automate these processes and focus human capital on other value-driven tasks.
- More Accurate Searches: Inaccurate search results often build frustration and further hamper customer shopping experiences. This won’t be the case with Adobe Sensei, which analyzes shopping queries and refines search results in real-time. This helps ensure customers can quickly find what they are looking for, and businesses can keep their bounce rates in check.
How Does Adobe Sensei Work in Adobe Commerce?
Adobe Commerce AI offers many features that can help businesses drive better results in multiple ways. However, integrating Adobe Sensei with Adobe Commerce helps focus on more effective personalization across different touchpoints.
So, let’s get a better sense of this by looking at the following examples of Adobe Sensei and Adobe Commerce integration.
Personalized Searches
Sensei makes searching for the right product much easier for customers. This powerful solution analyzes past purchases, locations, and browsing histories to refine and filter search results. As a result, customers can find the right product quickly and make their purchases successfully.
Product Recommendations
Adobe Sensei does an excellent job of analyzing product attributes and customer behavior to suggest relevant products. You can even use this feature to recommend products in shopping carts and category pages, increasing the likeliness of cross-selling and up-selling.
Personalized Emails
Email marketing remains one of the most effective marketing tactics, and Sensei helps create more targeted campaigns. You can leverage this feature to create email campaigns with special offers and product recommendations relevant to the customer’s behavioral history.
Smart Content and Banners
Another exciting feature of Adobe Sensei is the ability to create web content and banners based on a customer’s unique profile. This is a highly effective way to reach customers with messages that resonate with their interests. It automatically enhances the message’s impact and increases the likelihood of conversion.
How To Start Using Adobe Sensei in Adobe Commerce?
Using Adobe Sensei in Adobe Commerce is not very challenging when you have the right Adobe Commerce partner. But even if you don’t have the expertise of a partner, following a couple of simple steps should be enough to start leveraging the potential of these technology powerhouses. So, here are a couple of steps you need to follow to get started:
- Determine Your Personalization Goals: It is essential to clearly understand your personalization goal, as this serves as a foundation for the rest of the project. You must decide whether to increase sales, drive better conversions, or boost customer engagement. Based on these considerations, you can proceed to the next step.
- Make The Most of Available Extensions: Adobe Commerce offers a wide range of free and paid extensions powered by Sensei. You must make the most of these extensions, which require minimal setup and offer unmatched usability. Live Search and Product Recommendation are some examples of these pre-existing extensions.
- Use Reporting Tools To Your Advantage: Reporting tools are the key to understanding the effectiveness of your personalization efforts. You must leverage these tools to track performances, detect inefficacies, and deploy proper strategies to address them. This will help any AI development and refine personalization strategies with effective optimization.
Final Thoughts
Customer expectations are evolving quickly, and businesses must meet and exceed these expectations. While this was a challenge earlier, Adobe Sensei with Adobe Commerce is enough to make this easier for everyone. The powerful AI and ML-powered suite’s tools will elevate your shopping experiences. So make sure you find the right Adobe partner and make the most of these solutions.
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