Inc.’s Female Founders list recognizes trailblazing women entrepreneurs who are transforming
industries and driving meaningful change.
BEVERLY HILLS, Calif., March 13, 2025 /PRNewswire/ — Inc., the leading media brand and playbook for entrepreneurs and business leaders, today announced its eighth annual Female Founders 500 list, honoring a bold group of women whose innovations and ideas are leading their industries forward. These visionary entrepreneurs have demonstrated resilience, drive, and impact, collectively generating billions in revenue and redefining business across industries. Among this year’s honorees is Lauren Kleinman, Founder & CEO of Dreamday and Co-Founder of Quality Media, recognized for pioneering Performance PR and Performance Publishing, innovative approaches that drive synergy between public relations, affiliate marketing, and content-driven performance marketing to drive measurable success. Through Dreamday, Kleinman has redefined PR by integrating earned media with revenue-generating affiliate strategies. Quality Media, the performance marketing agency that leverages its earned publication, The Quality Edit, is reshaping how brands drive growth and build trust through a unique mix of paid social and paid search strategies.
Each year, Inc. editors evaluate thousands of applications, selecting founders who challenge the status quo and demonstrate significant business achievements. A distinguished advisory board, including leaders like Cate Luzio, Dany Garcia, and Katherine Power, refined the selection based on revenue growth, sales, funding, and industry influence.
“This recognition from Inc. is incredibly meaningful because it underscores the power of building businesses that align with my passions—helping brands grow, supporting female founders, and fostering a company culture that empowers my team to thrive. At Dreamday and Quality Media, over 70% of our category-defining clientele is female-founded or female-led; these women are redefining industries. Supporting female-led businesses has always been a core part of both my personal and professional mission and the vision when I originally dreamt up what my “Dream Day” would look like. It’s an honor to help amplify their voices and success stories.
Kleinman’s entrepreneurial journey began long before founding Dreamday. As a founding team member and VP of Marketing at Ritual, she played an instrumental role in scaling the brand into a leader in the wellness space. Recognizing a gap between editorial storytelling and revenue-driven performance marketing, she launched Dreamday in 2019 to bridge that divide. Today, Dreamday partners with some of the most exciting brands, including ILIA, Ring Concierge, Ritual, and Quince. Under her leadership, the agency has been named to the Inc. 5000 Fastest-Growing Companies list and Fast Company’s Most Innovative Companies list, reinforcing its impact on the evolving PR and media landscape.
Both Dreamday and Quality Media have a philanthropic partnership with the Boys & Girls Clubs of America, where she serves as a judge for their annual Youth of the Year program. Beyond Dreamday, Kleinman is a certified yoga instructor, a mom to her two children, and serves as Co-Chair of the Children’s Cayton Museum.
“[Female founders] know what it takes to navigate challenges, adapt, and lead with creativity. This year’s honorees embody these qualities, driving progress in their industries and beyond,” said Inc. executive editor Diana Ransom.
To see the full list of Inc. Female Founders 500 honorees, visit: https://www.inc.com/female-founders
About Dreamday
Dreamday is an award-winning agency pioneering the Performance PR model, blending traditional PR with affiliate marketing to deliver measurable, data-driven outcomes. Most brands rely on separate agencies for PR and affiliate marketing, often leading to competition over press and relationships. Dreamday breaks that mold, using a synergistic approach to secure the highest-quality press coverage while driving significant revenue. We’ve helped cult-favorite brands like Our Place, Ritual, The Bouqs, Brightland, Fly By Jing, FabFitFun, Quince, ILIA, Goop, Ring Concierge, Dieux, and many more grow and thrive. Founded in 2019 by Lauren Kleinman, former Founding Team member and VP of Marketing at Ritual, Dreamday is redefining PR and affiliate marketing.
About The Quality Edit
The Quality Edit is a media company with a performance marketing arm Quality Media, that curates the best in fashion, lifestyle, beauty, and more, generating 400K monthly unique visitors, with half of the traffic being organic. Quality Media, provides full-service performance marketing with influencer-driven content, long-form editorial, landing pages, whitelisting, and more. By doing so, Quality Media has achieved on average 20% lower CACs and 30% higher ROAS for clients, including Ritual, Parachute, The Bouqs, HelloFresh, Hyperice, Cariuma, and others. TQE is quickly rising as a powerhouse in the media landscape.
CONTACT: Taylor Osumi, [email protected]
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SOURCE Dreamday
