Classic Icon Meets Contemporary Style in Collection of Stylish Swimwear and Outdoor Essentials for the Whole Family
FREEPORT, Maine–(BUSINESS WIRE)–Just in time for summer, iconic outdoor retailer L.L.Bean is teaming up with viral swimwear brand Summersalt to launch a new collection of swimwear, cover-ups, and summer-ready gear and accessories inspired by a shared love of summer and adventure.
This exclusive collection combines Summersalt’s impeccable, data-backed fit with L.L.Bean’s legendary outdoor expertise. Each piece was co-designed with a shared focus on enhancing their customers’ summer experiences and giving them the confidence to dive in and enjoy the restorative power of time outside. This partnership allows both brands to expand their reach and footprint in the market, leveraging their respective strengths to create a compelling offering for new and established customers.
“For 112 years, L.L.Bean has outfitted customers for outdoor adventures of all kinds,” said Stephen Smith, President and Chief Executive Officer of L.L.Bean. “While many of our most well-known products were created to brave cold climates, the summer season continues to be a pivotal growth area for our business. We embarked on a partnership with Summersalt to expand our swimwear category, combining their expertise in fit and multi-generational design with our deep heritage in outdoor goods. Together, our teams have created an expansive collection of swimwear, apparel, hard goods and accessories for the entire family. We hope our customers enjoy this collection as they experience the restorative power of time outside this summer.”
Echoing this sentiment was Summersalt Co-Founder and CEO Lori Coulter who shared, “Collaborations are at the heart of Summersalt’s growth strategy, and partnering with the iconic American brand, L.L.Bean, has been at the top of our list since our founding. Our combined skill sets and likeminded values have enabled us to develop a collection with universal appeal that meets the preferences of women and families across generations. In a first for Summersalt, this collaboration extends beyond swimwear and cover-ups to include summer essentials such as hats, sandals, towels, beach chairs, and even a stand-up paddleboard, along with the iconic L.L.Bean x Summersalt Boat and Tote. There truly is something for every member of the family in this collection.”
The collaboration is available in four distinct color collections – Sea Urchin & White Sand (Black & White), Calypso & Deep Sea (Blue), Sea Foam & Harbor (Teal) and Strawberry (Pink) – and includes four limited edition prints created especially for this collaboration. The women’s swimwear includes Summersalt’s best-selling styles like The Sidestroke, The Perfect Wrap One-Piece, The Ruffle Backflip and The Surf, as well as a brand-new silhouette, The Perfect Wrap Tankini Top. The new collection also includes men’s and boy’s swim trunks, kid’s rash guards and girl’s swimsuits.
The cover-up styles are made from L.L.Bean’s 100% cotton Cloud Gauze and are ideal for styling with the collection’s swimwear, providing cool, carefree coverage. Available in three colors, the four silhouettes include a midi dress, skirt, wide-leg pants and cropped button-up shirt.
Rounding out the collaboration are matching accessories and summer-ready gear such as L.L.Bean’s best-selling hats, beach chairs and towels, water bottles, sandals, inflatable stand-up paddleboards, and iconic Boat and Tote in exclusive colorways.
The collection is now available on both llbean.com and summersalt.com, and in select L.L.Bean stores.
LINK TO IMAGES HERE.
Contacts
PRESS CONTACTS
Summersalt:
Sable Massingill
sable@caitlinkelly-nyc.com
L.L.Bean:
media@llbean.com
