Seasoned retail strategist Sudeesh S. introduces Kriyora Concepts, an innovation-driven brand that blends ancient wisdom with modern engineering to disrupt the global markets. With a focus on meaningful innovation, Kriyora is set to challenge the conventional with game-changing products in gaming and wellness.
— Introduction: A New Era in Innovation
Sudeesh S., a seasoned retail strategist, unveils Kriyora Concepts—an innovative platform that bridges ancient wisdom with modern engineering to disrupt global markets.
While India’s startup ecosystem has largely focused on digital valuation and software scalability, Sudeesh S. takes a different route, betting on the return of the tangible. After over two decades in strategic leadership roles at iconic brands like Titan and Tanishq, Sudeesh steps away from the corporate world to launch Kriyora Concepts, a self-funded venture that aims to create products with real meaning.
Strategic Divergence in Consumer Tech
Kriyora sets itself apart from the crowded Direct-to-Consumer (D2C) market by adopting a ‘Concept-to-Consumer’ approach. Unlike startups that prioritize quick replication of trends, Kriyora focuses on bridging the gap between ancient instincts and modern lifestyle needs.
“We don’t build products to fill shelves; we build assets to fill voids,” says Sudeesh. “If a product doesn’t offer a distinct ‘Aura’—a reason to exist beyond basic utility—it doesn’t belong in our portfolio.”
The brand name itself, derived from the Sanskrit words ‘Kriya’ (Action/Creation) and ‘Aura’ (Energy/Soul), signals Kriyora’s mission to fuse ancient cultural wisdom with precise engineering.
Kriyora’s Debut: Challenging Utility with ‘Aura’
Kriyora’s initial product rollout targets two key sectors—tabletop gaming and kitchen hardware. The focus is not on incremental improvements, but on creating proprietary innovations that disrupt established categories.
EpicVerse: Gamifying the Ramayana
The first product, EpicVerse, is a high-strategy board game that immerses players in the epic Ramayana’s nuances through gameplay mechanics. By pairing the physical game with a proprietary AI Companion App, Kriyora makes the Ramayana accessible to a global audience, offering an offline “Digital Guru” that guides players through the game in over 100 languages.
Sudeesh comments, “EpicVerse changes the interface of heritage. We are moving the epic out of the library and onto the tabletop, making the wisdom of the Ramayana intuitive and interactive for a global demographic.”
VitaCook: The Flame-Based Challenger
In the kitchen hardware space, Kriyora challenges modern appliances with VitaCook, a flame-based wellness device. Designed to outperform the Oven, Airfryer, and Barbeque, VitaCook reintroduces the soul of traditional cooking while providing speed and health benefits.
“Modern kitchens are cluttered with gadgets that compromise flavor for speed,” Sudeesh notes. “VitaCook is designed to be a ‘Trinity Killer,’ returning the elemental benefits of open-fire cooking to the urban home.”
The Business Case: Value Over Valuation
Kriyora’s broader strategy signals a shift in how Indian innovation is packaged for the world. It aligns with the Indian government’s strategic vision to evolve from “Make in India” to “Innovate, Create, and Make in India.”
Sudeesh explains, “At Kriyora, we focus on Values, and we know Valuation will follow. Valuation is merely the shadow of the value you create. We chase the substance, not the shadow.”
With an IP-heavy portfolio and a focus on sustainable, value-driven growth, Kriyora projects scaling to ₹4,000 Crore (approx. $475 Million USD) within the next five years.
Market Entry: Join the Aura Movement
Kriyora Concepts is currently in its pre-launch phase, with its official commercial rollout scheduled for Mid-March 2026. The digital portal is now open for early access, offering consumers the opportunity to join the journey and stay updated on the latest product developments. The brand invites everyone to experience the Aura for themselves and join the waitlist for exclusive updates.
As Kriyora prepares for its official launch, the brand’s vision is clear: it is more than just a company; it is a movement to redefine how the world views innovation. The first step begins with the arrival of EpicVerse and VitaCook, two products designed to challenge the status quo and make a meaningful impact on consumer tech.
About Kriyora Concepts
Kriyora Concepts is an innovation-driven company founded by Sudeesh S., a seasoned retail strategist with over 20 years of experience in the retail and consumer tech industries. The company is dedicated to bridging the gap between ancient wisdom and modern engineering, creating products that offer both meaning and purpose. With a focus on tangible assets and meaningful innovation, Kriyora aims to disrupt global markets by offering products that resonate deeply with consumers and reflect a commitment to sustainable, value-driven growth.
Media Contact
Sudeesh Shanmughan
Founder & CEO, Kriyora Concepts
Email: [email protected] | [email protected]
Website: https://www.kriyora.com/
Instagram: @kriyoraofficial
LinkedIn: Kriyora Concepts
Contact Info:
Name: Sudeesh Shanmughan
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Organization: Kriyora Concepts
Website: https://www.kriyora.com/
Release ID: 89180763
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