Built on the proven formula of Klarity Marketplace, the largest digital community of independent practitioners in the U.S., Kiwi Health helps private practices expand their reach and strengthen patient relationships
SAN FRANCISCO, March 25, 2025 /PRNewswire/ — Klarity Health, an innovator that empowers independent providers to take control of their practices, today announced the launch of Kiwi Health, an all-in-one marketing and communications SaaS tool that lets independent healthcare providers and small practices connect with patients at every touchpoint, from online search discovery to after-care engagement.
Study suggests the U.S. healthcare system is projected to face a shortfall of up to 86,000 doctors by 2036.1 As more physicians leave traditional hospital systems due to burnout and financial pressures, small practices and independent practitioners become a revitalizing workforce in meeting rising patient demand. However, despite recent policy changes offering greater autonomy in their scope of practice, independent providers often:
- Struggle with online visibility—77% of patients research doctors online before booking appointments, and 90% check online reviews.2
- Lose patients due to outdated scheduling processes —61% of patients have skipped doctor visits because scheduling was too cumbersome.3
- Struggle to maintain lasting patient connections—without dedicated patient portals, independent clinics find it challenging to keep patients connected between visits. This gap is costly — research shows just a 5% increase in patient loyalty can boost practice revenue by approximately 25%.4
“Word-of-mouth used to be enough. Now, the competition is tough. If a patient can’t find you online or book an appointment in a few clicks, they move on,” said Ellen Wilson Tarpeh, DNP, FNP. “We need better tools to stay competitive, but we don’t have time to become marketing or tech experts.”
Kiwi Health offers a comprehensive toolkit that enhances independent provider visibility and accessibility at every patient touchpoint – from online search discovery, pre-care tasks to after-care engagement. Featured tools include:
- Online Presence Management: Listing optimization across 30+ clinical directories including Klarity Health Marketplace, Google, Bing, WebMD, and Healthline, ensuring providers are visible where patients search for care
- Professional Website Management: SEO-optimized, clinically focused websites that build credibility and enhance online discoverability
- Seamless Patient Scheduling & Intake Experience: Self-booking appointments, interactive intake forms, and automated insurance verification that removes barriers to care
- Patient Portal & Loyalty System: HIPAA-compliant patient portal that’s compatible with all electronic health records, with membership and continuity-of-care features that transform episodic visits into lasting therapeutic relationships
- Engagement Tools: Seamless telehealth capabilities, automated appointment reminders, and personalized follow-ups that reduce no-shows and increase treatment adherence
Kiwi Health is built on the same formula that drove the success of Klarity Marketplace with its provider enablement principle. With $12.5 million in funding to date, Klarity Health has expanded its operations to over 40 states. Providers on Klarity have served more than 100,000 patients while maintaining outstanding patient satisfaction ratings. The company’s digital marketplace has increased transaction volume by 3.3x in the past year while achieving a 94.3% doctor retention rate. “As patients seek modern, seamless healthcare solutions and the independent provider model thrives, Klarity Health has precisely met this demand while staying true to its mission. Their rapid growth and strong provider satisfaction demonstrate the impact of their approach, and we’re proud to support their continued success,” says William Hsu, Founding Partner at Mucker Capital.
“For too long, independent practices have lacked the right growth tools while facing fierce competition from healthcare companies with big marketing budgets,” said Victor Zhou, CEO and Co-founder of Klarity Health. “Finally, with Kiwi Health, independent providers now have the weapon built on the proven formula to drive success.”
Klarity Health is on a mission to decentralize healthcare, giving independent providers the tools to take control of their practices. Kiwi Health is a key part of this ecosystem, driving growth and patient engagement. It joins Klarity Health’s suite of solutions, including SafePrescriber™, a compliance-focused toolkit that ensures safe, effective care, and Klarity Marketplace, a patient-facing marketplace where independent providers promote their services and connect with patients seeking personalized care.
To schedule a demo of Kiwi Health, visit https://www.kiwihealth.com/; for independent providers interested in partnering with Klarity Health, visit: www.helloklarity.com/join-us
About Klarity Health
Klarity Health is transforming healthcare by empowering independent providers with the tools they need to thrive in a digital-first world. Committed to decentralizing the industry, Klarity Health’s suite of solutions helps practitioners build, grow, and sustain their practices while improving patient access to quality care. Kiwi Health enhances patient engagement and practice growth through streamlined marketing and communication. SafePrescriber™ equips providers with compliance-driven resources to ensure safe, effective care. Klarity Marketplace connects patients with independent providers, offering a seamless way to discover and book personalized healthcare services. With a presence in over 40 states and a rapidly expanding provider network, Klarity Health is redefining the future of independent practice.
Media Contact
Jessica Doonan
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1 GlobalData. (2024, March). The complexities of physician supply and demand: Projections from 2021 to 2036. AAMC.
2 Kiwi Health. (n.d.). Reputation management for doctors. Retrieved from https://www.kiwihealth.com/features/reputation-management-for-doctors
3 Tebra. (2024). 4th annual patient perspectives report.
4 NRC Health. (2018). Loyalty: The key to patient retention. Retrieved from https://nrchealth.com/wp-content/uploads/2018/08/Loyalty-White-Paper.pdf
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SOURCE Klarity Health
