PHILADELPHIA–(BUSINESS WIRE)–Joe Hand Promotions, the nation’s leading distributor of live sports to commercial establishments, together with Kiswe, an award-winning streaming technology company, today announced that the new Joe Hand Promotions App is officially live and available to hospitality customers across North America.
Built specifically for bars, restaurants, casinos, and other commercial locations, the Joe Hand Promotions App delivers seamless access to premium live sports content on streaming devices. With the launch, operators now have one easy-to-use streaming portal to showcase an unmatched portfolio of content from Joe Hand Promotions to attract patrons and drive revenue.
The app is currently optimized for all Amazon Fire TV, Apple TV, Android TV and Google TV devices and select smart TVs. Venues that employ streaming will use one Account ID to access the following content.
- UFC: The world’s premier mixed martial arts organization, delivering 12-13 premium live events per year.
- ESPN+ for Business: Access 2,500+ live events per year, including UFC 321: ASPINALL vs. GANE on Saturday, Oct. 25, UFC Fight Nights, college football, college basketball, NHL, PGA TOUR LIVE, and more.
- Select PPV Boxing: High-profile championship bouts, starting with former two-division world champion Danny “Swift” Garcia’s ‘Farewell to Brooklyn’ event on Sat., Oct. 18 at Barclays Center.
- AEW: A fresh alternative in wrestling with 6–9 pay-per-view events each year featuring world-class talent.
*Additional premium content to be announced soon.
By combining robust content, along with Joe Hand Promotions’ service and distribution expertise with Kiswe’s advanced technology, the app sets a new standard for how venues can market and operationalize live sports, while enhancing the communal viewing experience for fans.
Importantly, Joe Hand Promotions will continue to deliver its premium sports content across platforms its customers already use—including satellite via DIRECTV FOR BUSINESS and cable—ensuring operators can choose the delivery method that best suits their business. The new app expands Joe Hand Promotions’ service options and underscores its commitment to customer choice, convenience, and innovation.
“This launch represents a major milestone in our mission to give commercial operators the flexibility and reliability they need to host unforgettable sports viewing experiences,” said Joe Hand Jr., President of Joe Hand Promotions. “The Joe Hand Promotions App allows us to reach venues in new ways, while maintaining our long tradition of supporting our customers through every platform they choose.”
“We are proud to see our partnership with Joe Hand Promotions come to life with this launch,” said Glenn Booth, CEO of Kiswe. “Together we’re not only modernizing how commercial venues access live sports, but also transforming how fans come together to share these moments.”
About Joe Hand Promotions
Joe Hand Promotions brings fan communities from mainstream sports and entertainment into the top corporate and independently owned bars and restaurants, theaters, casinos, and other commercial establishments to provide the best viewing experience outside of the arena. As the commercial content partner for some of the nation’s top sports media properties, Joe Hand Promotions is the leader in the out-of-home live sports and entertainment media distribution industry. For over 50 years, Joe Hand Promotions has seamlessly connected commercial establishments with live sports, successfully driving consumer traffic and increasing revenues time and time again.
About Kiswe
Kiswe is an award-winning technology company that builds and powers D2C streaming platforms and events used by the biggest entertainment and sports brands. With best-in-class streaming technology and a unique partnership business model, Kiswe helps content owners maximize revenue and engage fans on every screen.
Contacts
Media Contacts:
DeBlasio Communications for Joe Hand Promotions
Chris DeBlasio — [email protected]
Purpose Worldwide for Kiswe
Sydney Dennen — [email protected]
