Invisionary Media, a division of Aircards Studio, unveiled its flagship AI-powered interactive display, LUX-75, at NVIDIA GTC 2026, showcased as part of Lenovo’s Expo booth presence.
Video: Say Hello to LUX-75 – AI-Powered Interactive Display
The system was presented as a real-world example of how Physical AI is moving beyond the screen, transforming public environments into interactive, intelligent media platforms.
Powered by Lenovo ThinkStation hardware and NVIDIA GPU technology, LUX-75 is engineered to bring AI into physical spaces, enabling real-time, immersive experiences, intelligent advertising delivery and advanced Real-World Analytics (RWA).
The platform captures and measures audience behaviour, from attention and dwell time to interaction and fully anonymized demographic data, providing a new level of insight into how people engage with media in physical environments.
Immersive Experiences Powered by LUX-75
At GTC, the LUX-75 was demonstrated through two immersive applications showcasing how AI and computer vision can drive real-world engagement.
The first, an AI-powered virtual kit try-on inspired by the 2026 FIFA World Cup™, allowed visitors to instantly visualise themselves wearing different national team kits, highlighting the potential for retail-driven, highly shareable experiences.
The second, an interactive football challenge, used real-time body tracking to transform participants into goalkeepers, demonstrating how responsive, full-body interaction can power engaging, gamified content.
Together, the demonstrations illustrated how AI-powered displays can deliver dynamic, participatory media formats in high-footfall environments such as retail, events, and sports venues.
AI-Powered Interactive Displays
LUX-75 is powered by the Invisionary platform, combining purpose-built hardware, on-device AI processing, and an immersive application layer designed for real-world interaction.
The platform includes a cloud-based CMS for managing deployments at scale, alongside a growing suite of ready-to-launch applications. Each unit integrates a 75-inch interactive touchscreen, AI-enabled computer vision cameras, Lenovo compute infrastructure and real-time NVIDIA GPU acceleration.
Real-World Analytics (RWA), embedded within the platform, enables organisations to measure performance with precision, tracking engagement, interaction behaviour and audience response in real-time.
Unlike traditional digital signage, which passively broadcasts content, LUX-75 is designed as interactive media infrastructure, enabling adaptive, responsive experiences that drive measurable engagement.
Lenovo ThinkStation Hardware
The showcase formed part of Lenovo’s presence at NVIDIA GTC, demonstrating how Lenovo ThinkStation hardware and NVIDIA accelerated computing can power a new generation of AI-driven applications.
“We believe the future of AI isn’t just digital, it’s physical,” said Phil Scales, Head of Product at Aircards Studio.
“With LUX-75, we’re bringing AI into real-world environments where people can interact with it naturally. By combining Lenovo ThinkStation hardware with NVIDIA GPU acceleration, we can deliver these experiences in real time within high-footfall locations, enabling new forms of audience engagement and interactive media.”