BELLEVUE, Wash.–(BUSINESS WIRE)–INRIX, a global leader in transportation data and analytics, today announced the launch of INRIX AI Traffic Reporter, a breakthrough platform that completely automates TV and radio traffic reporting by replacing human reporters with fully AI-generated audio and video broadcasts. Built to eliminate the need for on-air talent and manual production, AI Traffic Reporter delivers instant, accurate updates the moment traffic conditions change, something no human-led workflow can match.
AI Traffic Reporter leverages INRIX’s sophisticated traffic and analytics platform to instantly highlight incidents that impact the safety and congestion of vehicles on the road. Combining more than 20 years of proprietary data with generative AI, AI Traffic Reporter delivers real-time, immersive visualizations and AI-generated traffic bulletins that enable transportation agencies and broadcast media to make roads safer and more efficient.
By leveraging state-of-the-art AI, natural language and video-game-level graphics technology, customers can now produce traffic reports for TV and radio 24/7, without human reporters or broadcasters, staffing, scriptwriting or manual intervention. The system provides immediate, always-on response with no lag time for staffing, script creation, or manual updates.
Revolutionizing How Traffic Reporting Gets Done
Powered by more than 36 billion data points per day, AI Traffic Reporter automatically generates audio traffic reports with synthetic voices, indistinguishable from human reporters, that can be used on radio and TV. The 3D visualizations and synthetic voice fully replace traditional human-delivered broadcasts. By delivering instant alerts the moment an incident occurs, the platform helps reduce secondary crashes, lower congestion, and improve safety.
The platform translates raw traffic data into dynamic, engaging formats for drivers, broadcasters, and transportation professionals, ranging from immersive VR displays to mobile and web dashboards.
Built for the Future of Transportation
AI Traffic Reporter is purpose-built for mobility to prevent delays, enhance safety, and save lives. Unlike generic AI solutions, this was designed specifically for transportation and validated through Human-in-the-Loop processes and Reinforcement Learning from Human Feedback to ensure accuracy, transparency, and trustworthiness.
“AI is rapidly becoming pervasive across all of our products, but AI Traffic Reporter marks a fundamental shift,” said Bryan Mistele, CEO of INRIX. “By pairing generative AI with two decades of mobility intelligence, we are not just enhancing traffic reporting, we are replacing it. For the first time, stations can fully automate traffic updates, delivering information faster and more accurately than any human ever could. This is the future of broadcasting, and it’s here now.”
Scalable across national networks, states, and cities, AI Traffic Reporter redefines how transportation, mobility, and traffic data is understood and acted upon, delivering continuous, real-time updates that provide actionable insights for road safety.
About INRIX
Founded in 2004, INRIX pioneered intelligent mobility solutions by transforming big data from connected devices and vehicles into mobility insights. INRIX has harnessed machine learning and artificial intelligence to deliver precise and actionable mobility data. This revolutionary approach enabled INRIX to become one of the leading providers of data and analytics in people and vehicle movement. With partners and solutions spanning across the mobility ecosystem, INRIX is uniquely positioned at the intersection of technology and transportation. Learn more at inrix.com.
Contacts
INRIX Media Contact
Lucy Meneghello
Communiqué PR
[email protected]
206-282-4923 ext. 129
