Influur Pulse is the First AI Agent Built for Modern Music Marketing Teams, that introduces execution intelligence designed to help record labels and artist managers move faster, smarter, and at scale
MIAMI, April 1, 2026 /PRNewswire/ — Influur announced the launch of Pulse, the only AI agent built specifically for modern music marketing teams. Designed for major record labels and artist management organizations, Pulse replaces manual influencer workflows with patented execution intelligence built for speed and scale.
“Music teams are not lacking data. They are lacking systems that help them interpret that data quickly. Pulse connects creator discovery, campaign execution, and performance insights in a way that allows teams to move much faster,” said Valeria Angelini, Chief Product Officer and co-founder at Influur.
Pulse made its SXSW debut this March, in the official programming panel hosted by Influur, “AI and The Creator Economy: The New Era of Music Promotion.” There, Influur’s CEO and co-founder Alessandra Angelini explained that Pulse was built to address every dimension of modern music promotion.
Along with Angelini, music industry leaders Carter Gregory, VP of A&R at Capitol Records, and Mike Boyd, Head of Music at VaynerX, participated in the panel, which was moderated by Julyssa López, Associate Music Editor at Rolling Stone.
Music discovery has moved to social platforms, but marketing infrastructure has not kept pace. Pulse was built to close that gap.
Unlike traditional dashboards or influencer marketplaces, Pulse operates continuously in the background. It analyzes content velocity, creator behavior, audience response, and cultural momentum in real time, so teams can act while trends are forming, not after they peak.
At the center of the system is the patented Pulse Score, a proprietary intelligence layer that brings structure to subjective creator selection. Pulse evaluates creators across performance, brand alignment, and policy signals, surfacing clear recommendations while preserving executive control.
Pulse also introduces advanced content recognition technology that goes beyond standard metrics. The agent identifies visual traits, cultural aesthetics, and content patterns that traditional tools cannot detect, allowing teams to discover creators aligned not just by numbers, but by identity, genre, style, and moment.
Its core function is autonomous creator discovery and list building. Pulse generates curated, budget-optimized creator lists in real time and adapts conversationally as strategy evolves.
Campaign execution runs within a shared workspace designed for record-label collaboration. Outreach, approvals, content submissions, and performance visibility remain aligned across marketing teams, managers, and artists. If a creator becomes unresponsive or momentum shifts, Pulse automatically surfaces and recommends similar creators to maintain execution speed and protect campaign velocity. Pulse is informed by real market behavior, providing pricing context that reduces friction and supports disciplined budget allocation.
“Campaign setup used to take a minimum of 48 hours. With Pulse, it now takes under four minutes, giving teams the power to move faster, test more, and scale what works in real time,” said Estefany Oliveira, Chief Influencer Office and Co-founder.
With clients ranging from top-charting artists and major and indie labels to management groups and global brands, Influur counts more than 80,000 active influencers. The platform has executed thousands of campaigns across beauty, sports, music, CPGs, and more, generating billions of views and millions of streams for artists. The tool is already being used by major record labels.
“Music was the starting point, but Pulse was always built with a much bigger vision. We’re already seeing strong traction beyond entertainment, and we expect this to become the standard across industries,” said Paula Coleman, Chief Sales Officer and co-founder.
“The industry has adapted incredibly fast to the creator economy, but the systems supporting it have not evolved at the same pace. Pulse gives music teams the infrastructure they need to move with culture instead of chasing it,” added Alessandra Angelini, CEO and co-founder of Influur.
Influur Pulse is the AI agent for music virality, turning creator intelligence into action, shaping its evolution, with more than 500 music marketing leaders on the waitlist. It is now available through booked demos and paid plans.
For more information, visit https://www.influur.com/.
Contact information:
Romina Andrea Magorno, Principal
[email protected] | 310.409.5110
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SOURCE Influur Corporation
