The partnership highlights how a private-label CTV solutions provider and leading LGBTQ+ streaming network and publisher, recently nominated for a Digiday Award, collaborated to leverage multicultural audience data, enabling impactful campaign targeting.
DENVER–(BUSINESS WIRE)–#AudienceData—IndiCue, the CTV technology company enabling publishers to control their advertising ecosystems, has partnered with Revry, the global LGBTQ+ entertainment network, on PrismRiot — Revry’s groundbreaking LGBTQ+/multicultural audience ad exchange and CTV data management platform.
IndiCue’s partnership with Revry enabled PrismRiot to land a first-time 2025 Digiday Awards nomination for the newly-created “Best Data Management Platform” category, demonstrating leadership in privacy-first, multicultural audience activation.
Privacy-First Monetization, Without Compromise
PrismRiot tackles a persistent digital advertising challenge: reaching multicultural audiences while respecting evolving global privacy laws.
Through IndiCue’s integration of secure data clean rooms – privacy-protected environments where datasets are matched without exposing raw consumer information – Revry combines first-party audience insights with premium advertiser data to unlock richer targeting and measurement.
“Respecting privacy isn’t just a technical standard…it’s a promise to our community,” said Alia J. Daniels, President of PrismRiot and Co-Founder/COO of Revry. “With IndiCue, we’re able to unlock the value of our LGBTQ+ and multicultural audience data in ways that drive results, but never at the expense of trust, dignity, or safety. Every step toward monetization must be matched by an even greater commitment to privacy, so viewers can be both seen and protected.”
Redefining Private-Label Control
At the heart of this collaboration is IndiCue’s mission: helping media owners move beyond renting technology by providing the tools to operate as if the platform were their own. Unlike white-label solutions which stop at a branded interface, IndiCue’s private-labeled stack delivers deep customization, aligned with a partner’s business, audience assets, and growth goals.
“Our work with Revry on PrismRiot shows how a private-labeled solution can be built around a partner’s business and data strategy,” said Nick Frazee, Co-Founder and CEO of IndiCue. “Our process gives publishers owner-like control to drive innovation and differentiation.”
Recognition and Industry Impact
By leveraging IndiCue’s modular, customizable solutions, Revry transformed audience data into a consent-first, first-party CTV platform that third-party tools and intermediates have long failed to deliver.
“PrismRiot elevates the value of direct publisher inventory by empowering advertisers with richer audience insights,” said John Marchesini, Co-Founder and COO of IndiCue. “This approach fosters authentic connections between brands and viewers, ensuring campaigns deliver greater impact and relevance.”
With PrismRiot earning Digiday recognition, IndiCue highlights its position as enabling CTV publishers to use private-labeled, modular solutions that deliver control, customization, and scalability without one-size-fits-all constraints.
About IndiCue
IndiCue is an independent CTV solutions provider, purpose-built to enable media owners, publishers, and digital content platforms to control their advertising ecosystems. With a modular stack — including CTV Ad Server/SSP, DSP, and Smart Ad Stitching (SSAI), IndiCue delivers deep customization, operational authority, and scalable solutions tailored to each partner’s needs. www.indicue.com
About Revry
Founded in 2015, Revry is the only dedicated entertainment media network for brands to connect with queer audiences with its FAST service and on-demand LGBTQ-first movies, series and music through multiple platforms. Combined with the company’s original programming and proprietary data, Revry helps its partners establish meaningful and culturally relevant connections with queer consumers. Revry’s mission is to inspire the exploration of queer culture for the social and economic benefit of the LGBTQIA+ community. Revry is led by a diverse LGBTQ+ founding team and is NGLCC, MBE and DBE certified. For more information, visit www.revry.tv.
Contacts
For IndiCue:
Stone Soup Communications
[email protected]
For Revry:
Mark Allen & Co
[email protected]
