Maximising your online impact is all about creativity and strategy – and it never stops. You need to stay on top of the next technology or innovative practice to ensure your brand name is at the forefront of consumers’ eyes and that it is the first thing people think of when searching for whatever product or service your company sells. Continue to increase visibility, bring people to your site, drive sales growth, and maintain credibility by following these essential methods.
Harness the Power of AI
Using artificial intelligence for everyday tasks, from comparing the pros and cons of one vendor to another or drafting memos to your team, is already second nature. With the power and usage applications of AI continuously growing and improving, you have an immense and somewhat untapped tool right at your fingertips.
Using AI to strategically appear in community and brand mentions can prove pivotal to your bottom line. Not only do these mentions already exist online, but they populate at the top of a web search – meaning this is one of the first things someone performing a query will see when assessing the results. Positioning yourself in AI mentions is essential to increase and maintain visibility in a crowded online sphere.
Use Search Engine Optimisation
Just because there is a new kid on the block does not mean that the older tried-and-true standard is out of play. Continue utilising search engine optimisation to ensure your brand populates at the top of every relevant user query.
SEO is essential for getting noticed since someone conducting an online search rarely looks at any results that populate page two or beyond on Google. People want their answers quickly and without much effort beyond the top results because that is what they have come to expect. Use strategic SEO placement efforts to appear on page one of the search results, and ideally right at the top.
Build a Strong Social Media Presence
In today’s chronically online world, if your company is not active on online platforms, you might as well not exist. Consumers search for products, company names, and ideas based on what they see from influencers and ads. Your company needs to be online and social media savvy to meet people where they are at right now.
Set up accounts on any relevant social media platforms, such as TikTok, Facebook, Instagram, YouTube, and Pinterest, to name only some of the pertinent ones. Ensure you consistently post on these sites to maintain currency and relevance in front of users’ eyes. It is also necessary to continuously monitor these platforms and stay engaged with users.
Create Exceptional Content
Creating amazing content that appears on your website and across your company’s social media channels is essential for maintaining your social media platforms and your online presence. Finding the time to produce original and consistent content pushes likely seems daunting, if not impossible. After all, everyone else is pushing content daily, so you have to do the same.
The key to putting out content that piques interest online is to be savvy and strategic while offering information that people will want to consume. Take larger long-form content from your website’s blog and newsletters and parse it down or repurpose it for quick posts on Threads. Use this same content to create a script for a TikTok video. You do not need to create all new information; instead, reuse what you have and revisit it, update it, and repost it across all your channels, and as relevant updates occur. This keeps content fresh, applicable and visible across the internet.
Watch for Brand Mentions
If you are not paying attention to brand mentions online, you are missing out on a key opportunity to connect with people online. When someone references or mentions your company, brand, executive office, products, or services, they have created an opening for your team to make a public connection. Not only that, but monitoring mentions is a way to offer appreciation when you are lauded and rectify a situation with actionable integrity all through the lens of the world watching your every move.
Essentially, monitoring brand mentions online is an important form of reputation management and even damage control in some cases. Use analytics to make the job easier and free up time to focus on other areas of the business. By focusing on when, where, and why people are mentioning your brand online, you can create new relationships that allow you to share what the business does, what it offers, and show the world how great you are. It is, at its core, free advertising.
Provide Best-in-Class Customer Service
Your company will not survive without above-grade customer service. Think about that. If you disagree, consider how you approach making purchasing decisions in your personal life. If you receive poor service at a restaurant or have a sub-par experience while trying to return a product, will you think twice before spending your money at those places? Probably.
Giving your customers a meaningful customer service experience will go a long way towards helping your reputation grow on a positive trajectory. A good outcome when dealing with your customer service team stays with people long after the encounter is over. They may not remember what the details of the issue were, but they will remember how your company made them feel. That lasting impression is what you want to achieve at every customer touchpoint.
Watch this short video to learn how to de-escalate tense customer service situations and handle them with respect and empathy.
Maximising your online impact is a crucial component of any business plan. Even if you have a life-changing product, it will stay on the shelves and in the warehouse if it is not well-advertised. Reach the consumer masses by driving positive visibility through proactive approaches, such as implementing AI efforts to increase community and brand mentions, along with the failsafes in advertising best practices. Show the world what you have to offer by showing them how advertising is done right.
