STAMFORD, Conn.–(BUSINESS WIRE)–In The Car, LLC., an embedded digital-first insurance platform, today announced that it has filed a U.S. provisional patent application for its innovative technology that delivers personalized auto insurance in real time to customers during new car purchases or service appointments.
The patented system enables OEMs and automotive dealerships to provide customers individualized insurance quotes from an A-rated insurer near instantly. The new technology can be seamlessly integrated into the automobile dealerās sales process without changing the customer experience.
Car dealers access the new technology by incorporating In The Car into their dealership management system (DMS). By leveraging secure data connections, real-time event triggers, and automation, In The Car transforms the way consumers discover and purchase insurance.
āOur mission is to make insurance contextual, effortless, and available when it matters most ā in the buying or service experience,ā said Matt Edmonds, Chief Executive Officer of In The Car. āThis patent filing is an important milestone in redefining how technology connects drivers, dealers, and insurers.ā
Laura Crabill, Vice President of Operations, added: āWeāre focused on building a system that benefits all parties ā simplifying dealership operations while giving customers meaningful choice and convenience.ā
In a typical new car sale, the process is interrupted when a customer needs to obtain insurance. Theyāll turn to a traditional agents, go online to shop and compare, or use an online aggregator to get a list of choices. In The Car uses customer information already provided to the dealerās DMS system and then applies its patent-pending technology to generate a tailor-made policy in less than a minute. Likewise, when a customer brings a car in for service, In The Car will generate a competitively priced policy while they wait. On their way out, customers receive a text asking if theyād be interested in a quote. If they respond with a āyesā, they receive an offer which mirrors or improves on their current level of coverage. In the overwhelming majority of cases ā though not always ā the cost will be lower.
In The Carās patent filing marks a significant step in the ongoing development of digital tools that connect the automotive and insurance ecosystems.
About In The Car
In The Car, LLC., is a leading provider of white-labeled, turn-key, digital-first insurance programs designed for OEMs and dealerships to provide a seamless, real-time integrated insurance experience for customers at the point of sale. More information about the company and its products and services is available at www.inthecar.com.
Contacts
Ansi Vallens, Signals & Strategies, (518) 469-6219