“Culture the unseen bedrock that separates AI gold mines from AI money pits.” – Ida Byrd-Hill
DETROIT, Sept. 24, 2025 /PRNewswire/ — A recent MIT report has stated 95% of generative AI pilots at companies are failing. Not surprising. “AI sounds scary to a lot of people.” And they’re not wrong to worry — especially when headlines scream about robots taking over jobs. According to Pew Research Center, approximately 52% of employees are worried AI will shrink their job prospects, with a third expecting layoff.” As excerpted from Culture Re-Wired: Unleash Your Inner AI CEO, Ida Byrd-Hill’s newest book. Anthropic CEO thinks AI could eliminate 50% of entry-level white-collar jobs within the next five years with an unemployment rate jumping to 10% and 20%.
Ida released Culture Re-Wired: Unleash Your Inner AI CEO at a fireside chat at the TN SHRM conference 9/9/25 in Nashville, TN with client, Lilia Vergara VP, HR and Board of Director at Dr. Bronner’s, a 75-year family-owned natural soap brand, selling from the shelves of Better Health, Costco, Kroger, Publix, Target, Walmart and Whole Foods.
Lilia commissioned Ida Byrd-Hill, CEO Automation Workz, in 2020, to conduct a Culture Audit, 7-phase process to collect data – numerical, behavior, emotional. It began with compiling numerical data, followed by emotional /behavioral interviews and site visits.
Data was analyzed by AI to compile a 220-page data graphic report, which was unveiled to executives and middle managers, setting the baseline for leadership coaching and development. Lilia then implemented AI (Artificial Intelligence) in 2021 in the Human Resources department, leading revenue growth to 45% and several career promotions for herself.
In Culture Re-Wired: Unleash Your Inner AI CEO, Ida showcased Dr. Bronner’s case study alongside 21 companies who re-wired their culture to engage middle-managers and front-liners to join the AI Winner’s Circle. Case studies include ROI data as increased profitability is the end goal.
The other 21 corporate case studies are:
Automation Workz
Bank of America
Carewell
Carhartt, Inc.
Caterpillar Inc.
Cigna Group
Edge Logistics
Ford Motor Company
GreenPath Financial Wellness
Hyland Software
IBM Watson
Joe the Architect
Laing O’Rourke
Mayo Clinic
Nike, Inc.
Sports Basement
Verizon Communications Inc.
VIPKid
Walmart
Xylem Inc.
Zappos
According to Literary Titan in a 5-star review, Culture Re-Wired: Unleash Your Inner AI CEO is a must read. A snippet of the review states, “I’d recommend this book to managers, executives, and anyone who feels anxious about AI creeping into their job. It isn’t a technical manual. It’s about mindset. If you want to understand how culture drives technology instead of the other way around, I highly recommend this book. It’s equal parts practical advice and rallying cry, and it left me energized.”
Purchase Culture Re-Wired: Unleash Your Inner AI CEO here.
BIO
Ida Byrd-Hill is CEO of Automation Workz, a behavior informatics firm that seeks to increase corporate profitability with data-driven culture audits, an AI-powered behavior assessment platform and tech skill coaching in AI & Data Analytics, cybersecurity ops, network engineering, and Internet of Things.
FOR MORE INFORMATION CONTACT
Ida Byrd-Hill
313-483-2126
[email protected]
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SOURCE Ida Byrd-Hill
