Creators today face a painful choice: spend weeks and thousands of dollars on polished video production or cobble together a dozen inconsistent AI tools that deliver unpredictable, disjointed results.
Today, hypergrowth startup Hypernatural announced $9.2M from AIX Ventures and Underscore VC to solve this by combining over a dozen advanced AI models into one seamless platform
The company claims its platform gives storytellers, influencers, and marketers the power to generate and edit high-quality videos in minutes, not days, and is already doing so for 1M+ users.
Bridging Speed, Quality, and Cost
Traditional video production can take weeks and thousands of dollars, far out of reach for many creators. Conversely, standalone AI models promise rapid turnaround but deliver inconsistent results, forcing users to piece together a disjointed toolchain. That trade-off leaves small teams and independent creators locked into choosing between speed, quality, cost, and consistency.
“Hypernatural AI has been a game-changer for us. It’s the only AI video generation platform we’ve found that actually produces usable, high-quality videos fit for real marketing and storytelling needs,” said Joseph Navarro, Founder of Witness Mi. “We tested several other platforms that took hours just to generate short clips. Hypernatural gives us full-length, emotionally compelling videos in under two minutes. The speed, quality, and reliability make it clear: we’ve found our long-term video partner.”
An AI-First, Consumer-Grade Experience
Hypernatural combines over a dozen advanced AI models, including Veo3, to offer features you’d expect from a modern video studio, reimagined for speed and accessibility:
- Text-to-Video: Paste any script or story and get a ready-to-share video.
- Editable Scenes: Tweak styling, regenerate characters, swap audio, and adjust pacing without starting over.
- Consistent Cast: Build a “Hypernatural Cast” of characters, or design your own, and reuse them across projects.
- Custom Styles & Templates: Choose from thousands of templates or craft your own video style.
- AI Stock Library: Browse 2 million+ relevant clips powered by Veo3 to jumpstart any scene.
- AI Narration & Captions: Pick from dozens of voice models or upload your own, then auto-generate captions, logos, and stickers.
Under the hood, a fully managed, credits-based subscription (starting at $12/month) scales from casual users to agencies needing unlimited length, premium export quality, and bespoke character design.
Fueled by Top Founders and Investors
Founders Rebecca Kossnick (CEO) and Taylor Hughes (CTO) first met as product-engineering partners on Facebook’s New Product Experiments team, where they co-launched the Forecast prediction-market app. Frustrated by the slow, disjointed video-creation tools they used at Meta, they set out in early 2023 to build something radically different. Drawing on their experience scaling AI-driven products at one of the world’s largest platforms, they founded Hypernatural to deliver an end-to-end, AI-first video studio that compresses days of manual work into minutes.
With a $9.2 million infusion from AIX Ventures, Underscore VC, Adverb, Character.vc, and 43 VC, Hypernatural is now doubling down on product innovation and global user growth.
“Hypernatural is redefining video creation by marrying a consumer-grade UX with a powerhouse AI stack,” says Anthony Goldbloom, Investing Partner at AIX Ventures. “Rebecca and the team have shown a clear understanding of the market and their users through their rapid product development and explosive user growth.”
Today, more than 1 million creators have generated 143 million seconds of video using Hypernatural. Looking ahead, the startup plans to deepen its AI capabilities, introduce real-time collaboration features, and forge integrations with leading marketing platforms, cementing its place as the go-to toolkit for every online storyteller.
Creators and brands can try Hypernatural now at https://hypernatural.ai/.
