Leveraging cutting-edge tools, including proprietary batteries, enables better readiness and results for first responders.
SHELBY, N.C., Sept. 10, 2025 /PRNewswire/ — Hurst Jaws of Life®, an IDEX Fire & Safety brand, announces partnership with Shur Sales And Marketing to expand firefighter training, education, and tool support across the West Coast. This collaboration enhances access to life-saving rescue equipment and reinforces a shared commitment to firefighter readiness and community safety.
Utilizing Hurst’s proprietary battery platform, the partnership will equip firefighters with advanced tools designed for peak performance in the most demanding environments.
“Firefighters deserve equipment that’s as reliable as they are,” said Brian Houk, President of IDEX Fire & Safety. “This opportunity with Shur Sales And Marketing expands hands-on training opportunities for first responders and gives them access to the most advanced rescue tools available.”
Through this partnership, firefighters will gain access to expanded training and education opportunities, like the upcoming Firefighter Grid Iron Safety Summit, and local support by Shur Sales And Marketing team of about 60% of retired firefighters with more than 30 years of trusted relationships in the field.
Hurst brings proven tool innovation with its proprietary battery technology, purpose-built for extraction tools to deliver maximum performance in rescue scenarios. The battery is IP68-rated to operate fully submerged in both fresh and salt water, maintains full functionality in extreme cold down to -20°C (-4°F), and features an on-tool charge indicator, external status button, and integrated light to support low-visibility operations. Integrated with Captium® 2.0, it also provides over-the-air firmware updates and proactive battery health monitoring, ensuring firefighters have reliable, cutting-edge tools when they need them most.
“Firefighters face unpredictable situations every day, which makes proper training and tools critical in life-or-death situations,” said Ken Bush, CEO at Shur Sales And Marketing “We’re proud to partner with Hurst to strengthen local support by providing access to training and equipment for the toughest conditions.”
Through a shared commitment to firefighter safety, Hurst Jaws of Life and Shur Sales And Marketing are committed to ensuring first responders have the training, support, and technology they need to save lives when it matters most.
About Hurst Jaws of Life®
For more than 45 years, Hurst Jaws of Life® has been a global leader in rescue tool innovation. The company patented the first-ever rescue tool system and continues to lead through rigorous research, development, and quality manufacturing. Today, more than 35,000 fire, police, and rescue departments worldwide trust Hurst tools to save lives. As part of the IDEX Corporation, Hurst benefits from a global network of over 40 businesses and 7,000 employees across 20 countries, all dedicated to building solutions that make communities safer.
About Shur Sales And Marketing
Shur Sales And Marketing is a trusted provider of fire safety solutions and equipment, partnering with fire departments and emergency services for more than 30 years throughout the 13 Western States. With a team that includes a majority of retired firefighters and high level Consultative Advisors, Shur Sales And Marketing offers unmatched expertise and customer service. The company is dedicated to supporting the firefighting community with innovative tools, tailored solutions, and deep relationships built on service and trust.
View original content to download multimedia:https://www.prnewswire.com/news-releases/hurst-jaws-of-life-and-shur-sales-and-marketing-partner-to-expand-firefighter-training-education-and-support-across-the-west-coast-302552555.html
SOURCE HURST Jaws of Life
