The dream of an artificial intelligence that reciprocates the human mind is not something new. We can look back to the Ancient world and find that the people of that era were imagining stories about man-made automatons who had the ability to move and think as if they were human themselves. But we have never been closer to the realization of the dream than we are today.
The successful integration of machine learning algorithms in many online platforms has proven beneficial to both client and business. But many are wondering what AI does exactly? The goal we’ve set out in this article is to help those who might be curious understand how AI is personalizing the user experience online.
Making for Better Entertainment
There is no denying that artificial intelligence has been instrumental in improving online entertainment platforms, but the most tangible shifts are happening within the mechanics of the games we play. While developers have relied on scripted logic for non-player characters for decades, we are now looking toward a horizon where NPCs do not just follow a decision tree but actually learn from behaviour patterns. The ambition is to create a world that adapts dynamically to playstyles, creating a truly unique narrative for every user rather than a pre-determined path. Imagine a strategy game where the computer opponent studies your tactics and evolves to counter them in real-time; that is the next frontier.
It is not just the gaming world that is being changed; customisation is a key factor in the streaming sector right now. The recommendations that customers get on platforms like Netflix and Spotify are all curated by sophisticated software. The algorithm analyses the genres and tags associated with the content that clients enjoy, scans for similar metadata, and makes the connection that this is probably something they will like. It is why genres tend to get so specific: the machine is trying to predict your taste better than you can yourself.
Finally, we must consider the user journey itself. Artificial intelligence has been instrumental in smoothing out the rough edges of customer service across the entire digital spectrum. We see this in retail, banking, and prominently in online casinos like NetBet, where operators utilize chatbots to grant quick, accurate answers to user queries. This backend automation ensures that if an issue arises, it is resolved instantly, allowing the user to get back to the entertainment without a frustrated pause.
Customization Through Artificial Intelligence
The announcement that Disney+ is going to include an option to alter films using artificial intelligence has caused a stir in the film community. Most of the response has been negative, with people believing that Disney is tarnishing their legacy and reputation by allowing anyone to change the content that creators have worked hard to produce. But the concept of customizing pre-existing art could be quite useful outside of outright changing it.
We can take a look at the music industry to see just how useful AI can be for the fan experience. A newly launched machine learning software has shown the ability to alter the individual segments of volume of a music file. That means that a listener could isolate the vocals of a song and enhance the volume of just that segment. This new tech could help listeners get a better understanding of the lyrics or even pay closer attention to the instrumental side of the tune. It is useful for fans and those who are interested in learning something more about music in general.
Artificial intelligence could also help alter films without completely changing the creator’s artistic vision. The task of adding color to black and white movies from the past has been a relatively big challenge for those interested in preserving the art form. It is certainly worth the effort, but with machine learning algorithms the task can be simplified greatly. Artificial intelligence could also be used to alter the image gradients and audio mixing. Doing so would help reintroduce old films to an audience that is used to higher-quality production.
Can Artificial Intelligence Help with Writing?
There has been an increasing issue of AI-generated literature lately. Students at universities are using the technology to eek by their professors without putting in much effort at all. A lot of schools now have to rely on AI writings detectors, which are themselves powered by artificial intelligence. The same is true for book publishers and even magazines and online portals that rely on content writing. Generating texts with AI is certainly an issue. But is there a way that artificial intelligence can help with writing?
There are plenty of writers who use artificial intelligence for research purposes. It is easier to ask a chat bot to give you a list of sources on a topic of interest than to scour those sources yourself after all. The thing that a good writer might do is read the sources offered by the AI program once they’ve been discovered. Remember that chat bots are still in a developmental stage. Experts have discovered that programs like ChatGPT and others don’t necessarily disseminate accurate information. They might make mistakes that could then create problems for the writers.
Machine Learning in Online Security
We would be remiss if we did not bring up the potential that artificial intelligence has in helping create a more secure digital space. We live in an era when the threat of cybercrime is at an all-time high. Many of us take the developments in technology for granted, forgetting that hackers and identity thieves have access to those same programs. It is sometimes hard to combat external attacks without the aid of a software that can operate faster than the human mind.
That is why artificial intelligence has become such a useful tool for online businesses. It helps digital entertainment companies keep an eye on any suspicious activity. Once a customer has been flagged as acting out of character, human employees can make contact to see if everything is as it should be. The new advancements in machine learning algorithms have helped e-commerce organizations reduce identity theft and phishing to a significant degree.
The Downsides of AI
It is important to note the downsides of new technology when it gets to be as popular as AI has become. The first step of resolving a problem is acknowledging that it exists. Generative AI consumes a lot of energy and water. This leads to serious environmental issues and damages. We must address the problem before we move forward with the new technology.
