Competitor analysis is one of the most challenging steps in creating a winning pitch deck. You can spend countless hours browsing websites, reading numerous reviews, and comparing features before identifying your competitors’ strengths. However, that is where AI tools come in to make the work easier. AI can speed up the research phase of creating a winning pitch deck without replacing your strategic brain.
Explore ways in which you can use AI to hasten competitor research for your pitch deck’s market slides in this article.
Scale and Speed
AI tools can scan through countless data sources such as websites, social media, regulatory filings, earnings calls, PDFS, and forums within a few seconds. Competitor research involves a lot of work, which may take your team days or even weeks, sometimes with fatigue and errors. However, you can handle all that continuously, around the clock, and at scale. As a result, it allows a broader coverage of the competitor landscape and a faster time-to-insight. It can save you a considerable amount of money that would have gone to pure human research.
Real-time Monitoring
Depending solely on the static quarterly reports or the analysts’ reviews, which often delay, can slow down your competitor research process. Consequently, it slows down your pitch writing process, which may, in turn, deny you the chance to impress potential investors. Nevertheless, with AI, you can track all your competitors’ movements, pricing adjustments, and product updates in real-time. Upon command, AI can alert you immediately when a competitor enters a new market, launches a new product, or upgrades a product’s features. As a result, it allows you to react strategically and not retroactively.
Accuracy and Consistency
Accuracy and consistency are key to convincing potential investors that you understand the competitor landscape. Investors want to see that you know the competition in your target market and the strategies you have to prevail. To achieve this, it would be best to work with experienced pitch deck writers such as Slides Vamp to help you utilize AI tools to your advantage. AI works with logic and parameters to ensure that it scrutinizes every fine detail, unlike purely relying on your team, which can suffer fatigue or bias.
Generating Custom Insights
Analyzing raw data can be overwhelming and time-consuming, which may overwhelm your team and delay the pitch-writing process. On the other hand, there are accessible AI tools that can contextualize results to identify opportunities and flag out threats according to your strategic priorities.
These AI tailors can customize insights to match your needs. Whether your focus is on regional growth, pricing strategies, or product innovation, you can rest assured of personalized analysis that matches your goals. Custom insights are crucial when preparing the market and competitor slides for your pitch deck.
Seamless Data Collection
Collecting competitor data manually can be overwhelming and often suffers from bias and human errors. Contrarily, AI crawls and ingests data from across various sources, private and public, to collect even the finest details about your competitors’ operations. These tools can gather essential data from press releases, company blogs, websites, social media, online forums, and more.
In addition, you can leverage advanced AI tools that can integrate AI data tools for more advanced insights. With this, you can rest assured of a holistic view of the rival’s operations, customer perception, and market sentiments.
Data Classification and Processing
Once AI tools collect competitor data from various sources, they clean and filter it to eliminate noise and unwanted junk. The aim is to identify key points, such as product features, pricing models, and product names. Additionally, they conduct sentiment analysis to determine what customers say about your competitor’s product. All this information is essential in creating the market slides of a winning pitch deck.
Winning investors’ trust is now easier with AI; you only need to leverage the tools that serve your purpose. However, the prompts matter when creating a pitch deck with AI. It is advisable to research well before choosing the AI tools and websites for your startup.
