For a good reason, Salesforce is one of the world’s most widely adopted CRM systems. Packed with features to meet any sales solution need across industries and organizations, Salesforce also gives easy access to your data so that you can make informed decisions for your business. You may also consider cloud services provided by Salesforce.
This article will introduce best Salesforce Cloud Services used by various industries based on their needs.
What Are The Cloud Services Of Salesforce?
Infrastructure as a Service, Platform as a Service, and Software as a Service are the three subcategories of Salesforce cloud services.
IaaS (Infrastructure as a Service) is one of the lowest levels of Salesforce cloud services. To develop their apps, IaaS customers may access Salesforce’s infrastructure – including storage servers, meaningful connections, and networking resources.
PaaS (Platform as a Service) is an advanced service offering customers an environment for building and running applications. This platform includes tools and services for development, testing, and deployment purposes.
SaaS (Software as a Service) is Salesforce customers’ ultimate level of access to its suite of applications via any internet-enabled device, while SAAS Software Development Service can be purchased from any of its partner companies.
Salesforce Service Cloud, or CRM, is a platform developed by Salesforce that enables its clients to provide service and support to business customer base. Service Cloud builds off Salesforce’s popular Sales Cloud software – which serves customer service professionals. custom fields, real estate, cloud voice
Understanding The Different Types Of Salesforce Cloud Services
Salesforce Sales Cloud
This Salesforce product can be completely tailored to meet any client’s needs, from storing all customer records through marketing, lead generation, and business analytics to AppExchange apps. Salesforce Sales Cloud can be accessed directly through any browser.
Sales Cloud Tools & Features
- Opportunity Management: Analyze sales opportunities and stay in contact with all the people and information needed from anywhere.
- Sales Automation: Maximize rep productivity by automating routine tasks through workflows and activity tracking.
- Forecast Management: Monitor and oversee the progress and performance of your sales team using customizable dashboards, reports on forecasting, and real-time reporting tools to gain real insight into its health. Improve forecast accuracy while getting real-time information regarding its status.
- Contact and Account Management: Gain a comprehensive view of your customers, including key contacts, account history, internal discussions, and communication history.
- Lead Management: Censure leads from click to close while optimizing all campaign activities across channels.
- Collaboration: Salesforce Sales Cloud offers tools for communication between customers and members, including social media, email, and chat integrations.
- Customization: Salesforce Sales Cloud allows users to tailor their platform to individual needs.
- Mobile App: The Sales Cloud app empowers sales reps and team members to collaborate and track opportunities effectively.
Salesforce Service Cloud
Salesforce Service Cloud is a CRM platform that empowers customers to receive efficient, seamless, and scalable services.
Service Cloud allows users to automate business processes, streamline workflows and access key topics, experts, and articles that assist customer service agents. It aims to foster one-to-one relationships across channels and devices.
Service Cloud Tools & Features
- Case Management: Agents can keep customers up-to-date on the relevant information, answers, and activities required to resolve their cases quickly.
- Automation: For businesses, AI-powered workflows can expand service delivery while streamlining support processes – helping your service deliver more, with lower support costs overall.
- Omnichannel Routing: It is ideal for directing customer questions and interactions to the appropriate customer service representative, regardless of which channel the customer uses.
- Digital Engagement: Chatbots powered by artificial intelligence can offer customized services and cut costs across channels.
- Field Service: Scheduling features in mobile apps can help cut costs while providing exceptional field service with convenient scheduling features.
- Self-Service: Service Cloud offers users an intuitive platform to locate answers to questions and resolve issues quickly.
- Live Chat: This feature allows customer service representatives to interact directly with customers in real-time.
- Knowledge Management: these tools allow business owners to build and organize a database of customer service articles.
Salesforce Marketing Cloud
Marketing Cloud Solution is one of the premier CRM platforms available to marketers, allowing them to manage and develop campaigns with customers easily.
Marketing Cloud Tools & Features
- Email Studio: It customizes emails using data from Service Cloud and Sales Cloud, sending transactional, promotional, and triggered messages.
- Social Studio: This tool in the marketing cloud analyzes social media conversations to gain a better understanding of brands, customers, and competitors on social media. It listens, publishes, engages with them, and connects social media to all business areas through the Customer Success Platform.
- Web Studio: With Web Studio, you can monitor customer actions and behavior to gain valuable insight.
- Advertising Studio: Your customer data can help to enhance digital ads and manage ad campaigns more efficiently, improve customer acquisition rates, optimize your ad spending, and re-engage inactive customers.
- Mobile Studio: By offering MMS, SMS, group, and push messaging services, you can reach customers at the right time and place. Push notifications based on proximity, events, or other criteria may also be utilized for targeted communication with clients.
- Einstein AI: Einstein AI is an all-inclusive package of artificial intelligence-powered tools and machine-learning techniques for optimizing campaigns and anticipating consumer behavior.
- Data Management Platform: With this tool, you can collect, organize, and activate customer data.
- Journey Build: Mes Marketing Cloud’s Journey Builder tool helps create customized customer journeys across various channels.
Salesforce Commerce Cloud
Salesforce Commerce Cloud, previously known as Demandware service, is a cloud service that helps businesses engage with their customers on any device and channel.
Commerce Cloud Tools & Features
- Inventory Control: These software applications enable organizations to manage and track record of inventory across multiple warehouses and fulfillment centers.
- Customer Segmentation: These Salesforce Commerce Cloud Tools enable creating and managing customer segments based on certain criteria such as purchase history, behavior, or location.
- Personalization: These tools offer customers the optimal customer personalized experience by customizing content and offering tailored suggestions.
- Product Catalog Management: These tools can help organize and manage product data such as images, descriptions, prices, and variants effectively.
- Order Management: Commerce Cloud’s tools for order management enable businesses to process, fulfill, and track orders while supporting various shipping methods and payment options.
- Customer Account Manager: These tools are designed to assist in creating and managing customer accounts, from registration through login, wish lists, and order histories.
- Analytics and Reporting: These tools facilitate customer data analysis and report generation on key metrics like conversion rates, sales figures, and customer lifetime value.
Salesforce Experience Cloud
Salesforce Experience Cloud is a suite of features built onto the CRM platform that enable users to design engaging digital experiences linked to their CRM to enhance customer engagement and strengthen partner relationships.
Enjoy Cloud Tools and Features
- Marketing Automation: These tools are perfect for automating and building marketing campaigns like mobile, social media, and email.
- Customer Services: Case and knowledge management can all serve to handle customer inquiries and provide customer support personalized services efficiently.
- Analytics: Salesforce Experience Cloud Tools analyze customer data and behaviors, including A/B Testing, customer segmentation, and predictive modeling.
- Integrations: MailChimp salesforce integration of Salesforce Experience Cloud with other Salesforce Products or third-party apps or services provides a complete picture of customer interactions across channels.
Salesforce Analytics Cloud
Salesforce Analytics Cloud (or Wave Analytics) is a BI platform optimized for mobile access that provides data visualization. A cloud-based solution simplifies combining Salesforce data with other business information for exploration, insights, and taking action.
Analytics Cloud Tools & Features
- Data Management: Salesforce Analytics Cloud allows users to import and clean data from spreadsheets, CRM systems, dashboards, and other sources into its system for analysis.
- Collaboration: This tool includes various collaboration features, such as sharing dashboards, reports, and other user data.
- Dashboards: This tool allows users to quickly create data visualizations using charts, graphs, and other visual elements.
- Predictive Analysis: This feature leverages machine learning algorithms that recognize patterns in data to predict outcomes.
- Salesforce Analytics Cloud Mobile App: Salesforce Analytics Cloud’s mobile app enables users to access dashboards easily and reports on mobile devices.
- Reports: Reports enable users to conduct detailed data analyses using various graphs, charts, and visualization techniques.
Conclusion
Because of its user-friendly interface, robust features, and a wide array of service cloud integrations, Salesforce is popular among small and midsize businesses. Free plans are available to companies with up to 500 users. In contrast, paid plans provide increased functionality and scale – you can hire salesforce consulting company to assist with project completion.
Salesforce Cloud can increase efficiency and productivity by centrally storing operational data. Salesforce has an immense global impact. All Salesforce clouds are connected and share the same database, facilitating easy transfer of information across apps.
