— GTX Solutions, a data consultancy specializing in Customer Data Platforms (CDPs), has announced a series of initiatives aimed at improving how enterprise clients manage and activate their customer data. Their services include customized implementation models, advanced audience segmentation frameworks, and extensive support for composable CDP architectures.
Photo Courtesy of: GTX Solutions
Founded by former Tealium and Segment executives Chris Andres and Jim Hartley, GTX has grown quickly since its inception, reporting more than a 1000% growth rate within the past 12 months. The firm is now focusing on tackling the increasing complexity of data environments facing retail, financial services, automotive, healthcare, and travel brands.
“Most companies are sitting on terabytes of customer data that are fragmented, poorly integrated, or simply underused,” said Chris Andres, Managing Partner at GTX Solutions. “The initiatives we’re launching are designed to fix this—not at a conceptual level, but in the execution layer, where results actually happen.”
Addressing Vendor Overload and Platform Confusion
A central challenge GTX Solutions is responding to is what Hartley describes as “CDP fatigue”—the proliferation of nearly indistinguishable vendor offerings that create confusion rather than clarity for enterprise buyers. According to a 2024 study by Statista, 53% of marketing leaders in North America cited a lack of integration between tools as the top reason for failed personalization initiatives.
GTX is introducing a Vendor Evaluation Program to help companies objectively assess whether platforms like Tealium, Segment, or Hightouch meet their needs. The new model includes capability scoring, internal readiness assessments, and post-deployment audits.
“Too often, businesses buy a CDP based on marketing, then realize halfway through integration that the platform doesn’t align with their internal capabilities,” said Jim Hartley, who previously held global product and customer success roles at Tealium and Twilio Segment. “We’re putting a stop to that waste.”
Advanced Service Tracks for Composable CDPs and Data Maturity
The firm’s core initiatives also target the growing interest in composable CDPs—solutions where companies assemble a custom stack of tools instead of buying a single, monolithic platform. Research by Gartner shows that by 2026, 60% of enterprise CMOs will have shifted away from traditional CDPs in favor of composable architectures.
GTX is offering a modular service track that guides clients through implementation, from setting up data pipelines in Snowflake or BigQuery to activating segments via APIs or customer experience platforms. This includes support for server-side tagging, data layer auditing, and real-time audience creation.
“We’re witnessing a clear convergence in the CDP landscape.” Andres said. “While packaged CDPs are rapidly building robust cloud warehouse interoperability to leverage existing data infrastructure, warehouse-native solutions are simultaneously investing heavily in developing sophisticated real-time capabilities. Each approach is strategically evolving to bridge previous gaps, ultimately offering businesses the best of both worlds in terms of data utilization and activation.”
Strategic Focus on Activation and Business Outcomes
GTX’s offerings emphasize data activation—the process of using unified data to trigger personalized campaigns across channels. A recent Forrester report found that only 12% of companies using CDPs had fully automated their campaign execution based on real-time behavior.
GTX helps bridge this gap by leveraging its established activation strategies, combining sophisticated behavioral analytics with precise channel readiness mapping. This methodology empowers marketing teams to evolve from relying on passive dashboards to implementing proactive engagement strategies that respond dynamically to customer intent.
“Unifying data is foundational, but it’s merely the starting point,” observed Hartley. “The real differentiator lies in making that data truly actionable – ensuring it’s accessible fast enough for real-time decisions and granular enough for deep personalization. This is where many organizations struggle to fully realize their CDP’s potential, and it’s precisely where GTX brings its expertise to bear.”
Expansion Plans Reflect Broader Demand in North America
GTX Solutions currently serves clients across the U.S. and Canada, focusing on mid-sized to large enterprises. While the company has remained tight-lipped about specific client names due to nondisclosure agreements, internal sources confirmed multiple high value deals with brands in finance, travel, and retail.
The new initiatives GTX is launching come at a time of rapid growth in North American digital transformation spending. According to Market Research Future, the digital transformation consulting sector is expected to surpass $800 billion globally by 2030, with North America accounting for nearly 40% of that share.
GTX Solutions is strategically expanding its consulting capabilities to meet rising demand, with plans to significantly grow (200%+ its team over the next year. This growth is carefully managed to uphold GTX’s commitment to senior-level client engagement. The firm ensures that clients work directly with highly experienced professionals, selected for their deep expertise and proven track record in the field. “Our clients consistently engage with senior experts, not individuals learning on the job,” said Andres. “That foundational principle of delivering top-tier expertise and direct involvement remains unchanged as we scale.”
Balancing Growth with Specialization
As the consultancy expands, both founders are clear that the company’s scope will remain tightly defined. While many firms broaden their offerings as they grow, GTX is resisting the urge to generalize.
“We’re not here to be everything to everyone,” said Hartley. “We solve very specific problems around data strategy, identity resolution, and activation. If someone wants a generalist, there are hundreds of firms for that. We’re not one of them.”
This disciplined focus has helped GTX secure a reputation as a specialist in an industry where expertise is often diluted. The firm’s current trajectory suggests that, in an increasingly complex marketing technology ecosystem, being focused and technically credible is more than just a differentiator—it may be the only strategy that scales.
Contact Info:
Name: Chris Andres
Email: Send Email
Organization: GTX Solutions LLC
Website: http://www.gtxsolutions.com
Release ID: 89170445
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