In 2025, the growth hacking landscape is more crowded—and more powerful—than ever. Startups and established brands alike are leaning on advanced automation, AI-driven personalization, and multi-channel engagement to drive rapid growth. But with so many platforms promising “explosive results,” it’s easy to waste time (and budget) on tools that underdeliver.
To help you stay focused, here’s a breakdown of the top growth hacking tools worth your attention this year—plus a few that might not be worth your investment. We’ll also cover how smarter automation and better messaging strategies, like SMS marketing with Omnisend, can accelerate your campaigns and convert more leads into loyal customers.
Tools to Use: The 2025 Standouts
-
Omnisend — The All-in-One Marketing Automation Powerhouse
When it comes to omnichannel growth, Omnisend continues to dominate in 2025. It combines email, SMS, and push notifications under one smart platform—making it ideal for brands that want to grow efficiently across multiple touchpoints.
Its AI-powered workflows and segmentation tools help you deliver precisely timed messages that resonate with each customer’s behavior. One standout feature this year is SMS marketing with Omnisend, which integrates seamlessly with email automation. You can trigger SMS messages for abandoned carts, exclusive deals, or post-purchase follow-ups—all based on real-time customer actions.
Pro tip: Pair SMS campaigns with automated email sequences to increase conversions by reaching customers on their preferred channels.
-
Notion + Zapier — The Automation Duo
Notion remains the top productivity hub for growth teams, while Zapier continues to connect everything behind the scenes. Together, they form a lightweight CRM and workflow engine for small teams that need agility.
You can connect Notion pages with Zapier automations to automatically log leads, update metrics, or even trigger email campaigns in Omnisend or other platforms.
Pro tip: Automate repetitive admin tasks—like lead categorization or reporting—to free up time for creative experimentation.
-
Hotjar — Real User Insights for Smarter Optimization
Data analytics tools are essential, but few give you a visual understanding of user behavior like Hotjar. Its heatmaps, session recordings, and surveys reveal where visitors click, scroll, or drop off—helping you fix friction points that slow growth.
Pro tip: Combine Hotjar insights with A/B testing tools to refine landing pages based on actual user behavior, not assumptions.
-
Ahrefs — SEO Meets Growth Strategy
Organic traffic remains a cornerstone of sustainable growth, and Ahrefs continues to lead the charge. Its deep keyword analytics, backlink tracking, and competitive insights make it essential for content-led growth hackers.
Pro tip: Use Ahrefs’ “Content Gap” feature to identify high-ROI topics, then promote those posts with email and SMS automation for maximum reach.
-
Chatbase — AI Chatbots That Convert
As conversational marketing matures, AI chatbots have become a growth essential. Chatbase uses natural language processing to create smart chatbots that guide visitors toward conversions.
Pro tip: Use chatbots to qualify leads and then funnel them into Omnisend for personalized SMS and email nurturing.
Tools to Skip (or Use Sparingly)
-
Overcomplicated Analytics Suites
Massive analytics dashboards that promise “360-degree visibility” often end up being overwhelming and underutilized. If your team spends more time figuring out metrics than acting on them, the tool is slowing you down.
Better alternative: Stick with focused platforms like Google Analytics 4, Hotjar, and Omnisend’s built-in reports, which provide actionable insights without the clutter.
-
Outdated Email-Only Platforms
Email is powerful—but today’s growth hacking demands more than a single channel. Traditional email marketing tools that lack SMS, push notifications, or automation workflows can bottleneck your progress.
Better alternative: Use email and SMS marketing with Omnisend to keep your messaging consistent and dynamic. Multi-channel automation ensures no lead slips through the cracks.
-
Generic AI Copywriting Tools
While AI-generated copy can speed things up, generic tools often produce bland, cookie-cutter content that fails to engage. In growth marketing, authenticity and brand voice matter more than ever.
Better alternative: Use AI as an assistant, not a replacement. Draft ideas with ChatGPT or Jasper, but always refine the tone, structure, and emotional impact yourself.
Smarter Growth in 2025: Automate, But Stay Human
The biggest trend in 2025 isn’t just automation—it’s intentional automation. Growth hackers are learning that success isn’t about using every tool on the market; it’s about integrating the right ones and using them with precision.
For instance, sms marketing with Omnisend gives you real-time engagement without the noise. When paired with automated workflows and targeted messaging, it transforms casual subscribers into repeat customers. The key is to create systems that scale relationships, not just reach.
Final Thoughts
The best growth hacking tools of 2025 aren’t necessarily the newest or flashiest—they’re the ones that simplify your workflow, deliver measurable results, and keep your brand authentic.
Use: Omnisend, Hotjar, Ahrefs, Notion, Zapier, and Chatbase.
Skip: Bloated analytics tools, single-channel platforms, and one-size-fits-all AI copywriters.
At the end of the day, growth hacking is about strategy, creativity, and agility. Combine that with intelligent automation, and you’ll have everything you need to turn data into momentum and ideas into lasting growth.
