LOS ANGELES, Sept. 10, 2025 /PRNewswire/ — Celebrity entrepreneur and TV personality Gloria Govan — widely recognized from Basketball Wives and founder of Govan Entertainment Group — has teamed up with acclaimed innovation consultancy RKS Design to launch EDGE, a new mineral-based hydration and energy line.
In a market crowded with celebrity-backed brands, EDGE takes a different route: it’s not just an endorsement but a design-first partnership. Govan and RKS founder Ravi Sawhney worked hand-in-hand to create every aspect of the brand, from its name and packaging to product formats and flavor profiles.
“Celebrity brands are everywhere, but I wanted to build something that I use in my own life — something clean, good for my kids, and rooted in real science,” says Govan. “RKS helped me bring that vision to life in a way I never could have done alone.”
What makes the launch especially noteworthy is the unexpected collaboration: a high-profile celebrity and a design firm with decades of influence in consumer innovation. RKS Design’s portfolio spans health tech, sustainability, and iconic consumer products — but this marks one of the first times the firm has co-created a brand from the ground up with a public figure.
“EDGE is proof that when you combine authentic vision with thoughtful design, you can build something that lasts,” says Sawhney. “We approached EDGE through the lens of Psycho-Aesthetics — our human-centered methodology that connects design to people’s subconscious drivers. This wasn’t about putting a famous face on a product; it was about creating an experience that makes people feel stronger, more energized, and more confident in their everyday lives. That emotional connection is what ensures EDGE will resonate well beyond the first encounter.”
Edge Hydration is redefining what it means to stay hydrated. Unlike the growing but limited powdered hydration market, EDGE is focused on delivering liquid-based solutions designed for deeper, faster, and more effective hydration. With its proprietary mineral-rich formulas, EDGE isn’t just competing with powders — it’s setting a new industry standard by offering a smarter, more advanced way to replenish and energize the body.
EDGE will debut online at edgehydration.com and through select fitness studios, wellness centers, and boutique retailers nationwide, with broader retail distribution rolling out later this summer.
About EDGE
Co-founded by Gloria Govan and Ismary Rosales, EDGE is a clean hydration and energy brand powered by deep-sea minerals and designed for active lifestyles. Free from artificial ingredients and high sugar, EDGE offers a smarter, more sustainable alternative to traditional sports and energy drinks. Learn more at https://edgehydrate.com/.
About RKS Design
Founded by designer Ravi Sawhney, RKS Design is a global innovation consultancy recognized for creating iconic, purpose-driven products and brands for over 40 years. With expertise across consumer goods, health tech, and sustainability, RKS blends human-centered design with strategic foresight to help visionaries disrupt their industries. Visit rksdesign.com.
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SOURCE RKS Design
