NEW YORK–(BUSINESS WIRE)–#AI—GBK Collective, a leading marketing strategy, consumer behavior, and analytics consultancy, today announced the appointment of Ben Rogers as President, Client Services. Bringing over 25 years of experience in insights, brand, and marketing strategy, Rogers will play a key role in advancing GBK’s ability to deliver data-driven insights and strategic guidance to its global client base.
“Ben brings a rare combination of commercial acumen and insights experience, deep relationships across technology sectors, and a passion for helping clients succeed,” said Jon Greenwood, Co-Founder and CEO of GBK Collective. “Having worked closely with Ben in the past, I’ve seen firsthand how effective he is at growing client partnerships and building successful teams. We’re excited to welcome him to GBK as we continue scaling our business and delivering real impact for our clients.”
Prior to joining GBK, Rogers spent seven years as President at NRG, where he built a highly successful marketing insights business focused on the technology sector. During his tenure, he expanded NRG’s client portfolio across enterprise/IT, streaming, gaming, and media, among other categories, helping to modernize the firm’s offering and drive sustained growth in a rapidly changing market.
Before NRG, Rogers spent nearly a decade in senior leadership roles at Ipsos, where he oversaw regional operations across the technology, media, and advertising sectors and was instrumental in scaling Ipsos’ West Coast business and driving global research programs for some of the world’s leading tech brands. Rogers joined Ipsos in 2012 with the company’s acquisition of Synovate, where he had been SVP of Technology and Telecoms leading the Microsoft relationship globally. Before that, he led various teams on technology accounts for Kantar/TNS Global and also worked for research firms GfK and NOP World.
At GBK, Rogers will oversee all aspects of the client services function, working closely with the team to expand capabilities, strengthen client relationships, and drive growth. Rogers’ deep experience in the technology sector – both B2B and B2C – will make this a key area of focus for the firm.
“We are extremely excited to have Ben Rogers join us as President of GBK Client Services,” said GBK Co-Founder Eric Bradlow, who is also Vice Dean of Analytics and Chairperson of Wharton’s Marketing Department. “His experience in understanding client needs, delivering the highest quality work, and activating research will enable us at GBK to further enhance the connection between our academic roots/DNA and client deliverables.”
Rogers’ expertise with both strategic ad hoc and tracking work, and a varied range of methodologies across the product lifecycle, adds depth in these areas to the GBK senior team.
“I’m thrilled to be joining GBK at such a dynamic moment in its growth trajectory,” says Rogers. “What sets this firm apart is its rare blend of academic rigor, brand strategy, and a deep commitment to its clients. Alongside deep B2B and B2C technology subject matter expertise, GBK ticks all of the boxes that I was looking for in my next chapter. I couldn’t be more thrilled to be working alongside the exceptional team at GBK to help clients unlock insights, drive decisions, and accelerate results.”
Based in San Francisco, Rogers holds a Bachelor of Arts degree in Economics from the University of Illinois Urbana-Champaign.
About GBK Collective
Born from academics. Enlightened by data-driven research and analytics. GBK Collective is a leading marketing strategy and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of Analytics and Chair of Wharton’s Marketing Department, GBK applies industry-leading academic expertise and real-world corporate experience to every project with clients to deliver practical and actionable solutions to real issues. For more information, please visit www.gbkcollective.com.
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