In the crowded arena of mobile marketing, one company is breaking away from the pack. Gamelight, the largest Rewarded Marketing Platform for Mobile Games, is redefining user acquisition with innovative AI technology. With its innovative approach, mobile marketers can now break barriers and excel like never before.
AI Advantage
At the core of Gamelight is a sophisticated AI algorithm tailored to optimize for the highest ROAS, ARPU, and retention rates. Unlike traditional methods that rely on manual analysis and gradual improvement, Gamelight’s AI assesses campaign performance in real time, constantly adjusting for higher conversion rates.
This method goes beyond simply showing ads to the highest bidder. The system builds user profiles, finding similarities between active players and potential new ones, then suggests games to the most fitting users.
AI’s power to assess how well a user matches an ad before they even install the game allows for precise targeting. It determines user suitability, the best times to show ads, and ideal game-player pairings
Data Analysis Revolution
Gamelight’s AI targeting outperforms traditional manual methods. “While old approaches use basic factors like gender, iOS version, and demographics, Gamelight’s system examines a wider range of data, including app usage and behavior patterns”, said Günay Aliyeva, Gamelight co-founder.
This information fuels an algorithm aimed at boosting ROAS, ARPU, and retention for advertisers. By processing data in such detail, Gamelight delivers much better results than its rivals.
Gamelight partnered with Korean app publisher JOYCITY to promote and scale their titles, Gunship Battle: Total Warfare and World War: Machine Conquest, in the United Kingdom, South Korea, and Japan.
For Gunship Battle: Total Warfare, Gamelight’s AI platform delivered impressive results:
In Japan, the Return on Ad Spend (ROAS) at Day 30 (D30) reached 38.71%, exceeding the D30 ROAS goal by 48%. Additionally, there was a 213% growth in ROAS from Day 7 (D7) to D30.
● In the UK, the ROAS D30 was 35.37%, surpassing the goal by 35.78%, with a 143% growth in ROAS from D7 to D30.
For World War: Machine Conquest, the campaign also achieved remarkable results:
● In Japan and South Korea, there was a 257.61% growth in ROAS from D7 to D30.
● In the UK, the growth in ROAS from D7 to D30 was 230.20%.
These case studies demonstrate the efficacy of Gamelight’s AI-driven approach in significantly enhancing mobile user acquisition and engagement across multiple regions.
The Magic of Tailored Experiences
Unlike basic systems using simple “yes-no” rules, Gamelight’s AI-powered approach is much more advanced. It doesn’t follow preset guidelines. Rather, it figures out on its own which user fits each game best, when to suggest a game, and how to present it most effectively.
This method takes into account things like how much time a user has spent on the platform, making sure suggestions are always on point.
This knowledge allows for delivering highly relevant recommendations that resonate with individual players. Two users never receive the same game suggestions unless their data is identical, with the system constantly optimizing recommendations, timing,
Efficiency and Cost-Effectiveness
One of the biggest advantages of Gamelight’s system is its ability to bypass costly learning periods that can sometimes cost a lot in traditional targeting. From the moment a campaign launches, Gamelight’s AI accurately identifies users who are the right fit, increasing the company’s overall revenue by targeting users with the highest ARPU potential.
Gamelight provides game publishers and UA managers a blend of advanced features and ease of use. Campaign setup is quick, taking only 2-3 minutes, avoiding complex targeting processes that often require 30+ minutes on other platforms.
This efficient method lets UA managers concentrate on campaign strategy, while AI manages the detailed optimization work.
Rewarded Marketing Advantage
Conventional advertising splits profits with content creators. Users merely view ads without direct gains. Gamelight, however, distributes these earnings to users themselves.
By sharing data, users play a part in a system where they can earn rewards, making it a win-win situation for all involved.
The process is straightforward. Playing a publisher’s game earns users points based on gameplay duration, fostering progression. Points can be exchanged for gift cards and vouchers, rewarding loyalty. This Loyalty Program maximizes retention and engagement, fostering a dedicated fan base for immersive experiences. Users who reach their first reward milestone are also more likely to stick to their second reward.
With 7 self-published game recommendation apps on iOS and Android, and more than 10 million users in Tier 1 regions, Gamelight gave 2 million gift card counts and paid out $20 million in rewards in Q1 2024 only. Each mobile user in the US has seen apps’ ads 3 times on average.
The Next Wave: AI-Powered User Acquisition in Mobile Gaming
As the mobile gaming market evolves, the need for sophisticated, AI-driven user acquisition strategies becomes increasingly critical. Gamelight isn’t just keeping pace with this change—it’s leading the charge. By combining cutting-edge technology with a deep understanding of gamer behavior, Gamelight is creating a model where game discovery is as engaging and rewarding as gameplay itself.
As the industry watches and competitors scramble to keep up, one thing is clear: with the advent and development of AI the game of user acquisition will never be the same.
