Strategic asset acquisition strengthens Frazil’s presence in the frozen beverage market across Southern California.
SALT LAKE CITY, Utah, Sept. 11, 2025 /PRNewswire/ — Frazil, the largest slush brand in the U.S., today announced that it has acquired the equipment and customer accounts of Berkeley Street Beverage, a Southern California-based frozen beverage provider.
Berkeley Street Beverage, known for its responsive service and regional expertise, has served a loyal customer base throughout Southern California for over 20 years. This strategic asset acquisition enhances Frazil’s ability to directly serve more customers in the region and expands its reach in one of the nation’s most dynamic markets.
“This acquisition allows us to build upon the strong customer relationships and local presence that Berkeley Street Beverage has developed over the years,” said Kyle Freebairn, CEO of Frazil. “We’re excited to welcome these new accounts into the Frazil network and look forward to providing outstanding service, dependable equipment, and high-quality products — with the added support and scale of the Frazil brand.”
With this asset purchase, Frazil will assume direct responsibility for all acquired accounts and ensure a smooth transition, including uninterrupted service and supply of Frazil’s exceptional products.
About Frazil
Frazil is the #1 slush brand in the United States, with over 50,000 machines installed in convenience stores, schools, theaters, amusement parks, and more. From bold, refreshing slushies to its growing line of frozen beverages, including Café Tango frozen coffee, Frazil brings fun and flavor to millions of customers each day. With national reach and local service, Frazil continues to redefine what’s possible in frozen drinks.
Media Contact
Frazil PR
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(801) 858-0321
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SOURCE Frazil
