London, 17 September 2025 – European software provider Forterro has appointed Marco Metzlaff to the newly created role of AI Transformation Leader, strengthening the company-wide commitment to artificial intelligence (AI).
The appointment develops Forterro’s strategy to embed AI as a driver of customer-centric innovation. Metzlaff, who joins the company from IBM and has previously worked for Accenture and Novartis, will oversee the development and implementation of Forterro’s AI strategy, ensuring it delivers long-term benefits for customers and the business.
With more than 20 years of experience in transformation processes – particularly in ERP and technology consulting – Metzlaff has recently specialised in the practical application of AI. In his new role, he will coordinate operational measures, strengthen existing initiatives and ensure AI capabilities are embedded across Forterro’s industrial portfolio.
The hire builds on Forterro’s successful cloud transformation and reflects the growing importance of AI in manufacturing and industry. By integrating solutions such as Prodaso and other AI microservices into the MyForterro platform, customers are using AI-driven insights to provide transparency across business and production processes, identifying optimisation opportunities early and supporting informed, real-time decision-making. This helps manufacturers reduce downtime, improve quality and increase their productivity and competitiveness in the long term.
Marco Metzlaff, AI Transformation Leader, at Forterro, said:
“At Forterro, we want to take the next logical step in artificial intelligence – professionalising our expertise and focusing it on measurable customer impact. We have decades of experience working with industrial midmarket companies and our goal is to deliver industry-specific AI solutions that make a sustainable difference to those customers’ daily operations, from shop floor efficiency to strategic decision-making.”
Marcus Pannier, President, Lines of Business, at Forterro, added:
“AI transformation is integral to our long-term strategy. By embedding AI at the highest organisational level, we are making it easier for our customers to advance their own digital development and AI capabilities. This underlines our position as a dedicated partner for mid-market manufacturers right across Europe.”
