LANCASTER, Pa., and NEW YORK, Sept. 10, 2025 /PRNewswire/ — Faithward Capital announced today the launch of its next-generation, biblically aligned investing platform, powered by IDX Advisors’ Illumyn™ Watchtower research system.
Illumyn is an advanced faith-based AI research platform designed to provide real-time transparency, customization, and conviction-driven insights for biblically responsible portfolios. Unlike traditional screening tools, Illumyn enables Faithward Capital to deliver fully personalized investment solutions that integrate direct indexing, tax optimization, and values-based portfolio construction.
“At Faithward, we believe investing should reflect the values of our clients while meeting their financial goals,” said Adrian Young, CEO of Faithward Companies. “By integrating Illumyn into our platform, we are equipping advisors with cutting-edge tools that bring unprecedented clarity, customization, and tax efficiency to biblically responsible investing.”
Through Illumyn, Faithward’s affiliated advisors and their clients will benefit from:
- AI-powered deep research on companies across critical moral and ethical themes.
- Personalized classifications and overrides to reflect each client’s unique convictions.
- Tax-smart direct indexing strategies that marry biblical values with modern portfolio efficiency.
- Source-backed transparency that equips advisors and families to invest with confidence.
“We’re thrilled to see Illumyn powering Faithward’s platform,” said Andrew Swan, CEO of IDX Advisors. “Illumyn was built to move faith-based investing beyond static screens and into a new era of AI-driven, transparent, and customizable solutions. Faithward is leading the way in delivering that vision to their advisors and clients.”
About Faithward Capital
Faithward Capital exists to help align Christian faith and personal values with financial stewardship. We believe that it is possible for Christians to exercise discernment with their investments, while also pursuing a God-honoring lifestyle. As a biblically responsible third-party asset management firm, we partner with advisors seeking to increase their personal freedom and flexibility, as they promote a biblical approach to investing that doesn’t compromise their clients’ financial future. Learn more at https://faithwardcapital.com/
About IDX Advisors
IDX Advisors is an innovator in custom index solutions and thematic investing. As an early adopter of AI-powered research, IDX develops institutional-grade tools to bring personalized investing and tax-optimized direct indexing strategies to advisors and their clients. IDX is the creator of Illumyn™, the most advanced faith-based AI research platform for biblically aligned portfolios.
Disclosure: Faithward Capital is an SEC-registered investment advisor. Information provided herein is for informational purposes only and is not a recommendation or an offer or solicitation to buy or sell any security or for any investment advisory service. Views expressed are as of the date indicated, based on the information available at that time, and may change based on market or other conditions. For further information, visit: https://idxadvisors.com/
Contact:
Rex Carlin
Red Mountain Media and Communications
206-240-5108
[email protected]
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SOURCE IDX Insights
