Expert.ai, a leader in advanced natural language processing (NLP) solutions, sought to strengthen their position as a thought leader in the industry and gain deeper insights into how organizations leverage AI for business transformation. To achieve this, they partnered with The AI Journal to conduct comprehensive market research and demand generation initiatives, aimed at understanding the evolving roles of Chief Data Officers (CDOs) and NLP practitioners across the USA, UK, France, Spain, Italy, and Germany.
The collaboration resulted in insightful white papers, expanded audience reach, and enhanced brand credibility, positioning Expert.ai as a go-to resource for industry leaders.
Challenges expert.ai faced
Understanding Emerging Trends: They needed to survey top CDOs and NLP practitioners across diverse geographies to identify emerging trends and priorities in AI and data strategy.Developing
Actionable Insights: With the complex nature of NLP and AI technologies, Expert.ai required actionable insights to refine their product roadmap and engage their customers with relevant, timely content.
Demand Generation: Expanding their reach in a highly competitive market required a partner with an extensive, targeted audience to generate interest and drive engagement with the white paper.
Solutions we delivered
Comprehensive Market Research: The AI Journal curated a tailored audience from its global network to facilitate both qualitative and quantitative research. This research captured insights from over 150 leading NLP practitioners and a select group of CDOs, providing Expert.ai with a deep understanding of key trends and customer needs.
Demand Generation & Content Amplification: To maximize exposure, The AI Journal hosted a bespoke webinar featuring the research findings, which helped position Expert.ai as an industry leader. By selectively identifying high-potential prospects, The AI Journal generated targeted demand for Expert.ai’s research, increasing visibility and driving engagement.
Collaborative Thought Leadership: The AI Journal worked closely with Expert.ai to ensure the white papers developed not only provided key insights but also served as a valuable resource to engage current and prospective customers. This partnership enhanced Expert.ai’s ability to share educational content and position themselves alongside The AI Journal as leaders in AI research and development.
Results expert.ai enjoyed
Increased Demand: The focused approach to demand generation led to a significant boost in webinar attendance, extending the reach of Expert.ai’s content.
Actionable Insights: The market research gave Expert.ai the insights needed to refine their product roadmap and better align with customer needs.
Enhanced Thought Leadership: The white papers, bolstered by the research, positioned Expert.ai as a trusted authority in the AI and NLP space.
Long-Term Impact: As a result of this success, Expert.ai is preparing to collaborate with The AI Journal on future research projects to maintain their competitive edge.
Take your customer engagement to the next level
Is your business ready to elevate its market research, demand generation, or customer engagement strategies? Like Expert.ai, Tazi AI, and other leading companies, you can leverage The AI Journal’s extensive network and expert services to boost your brand visibility and deliver actionable insights that drive success.
Our tailored research, content development, and demand generation solutions are designed to help businesses like yours stay ahead of the competition and achieve measurable results.
Start your journey today and discover how The AI Journal can partner with you to enhance customer success and take your business to new heights. Get in touch to learn more about our services and see how we can help you achieve your goals.
