Erasys Ltd. reinvents the CAPTCHA

Erasys Unveils Trustmark: A Revolutionary Leap in Digital Biometrics and Bot Detection

Palo Alto, CA – Erasys, a pioneer in advanced digital security solutions, today announced the launch of Trustmark, a transformative technology designed to redefine online security and user verification. Trustmark represents a bold departure from traditional bot detection systems, leveraging  digital biometrics to deliver unparalleled accuracy, seamless user experiences, and the ability to distinguish between individual users. With this innovation, Erasys is poised to build the world’s largest database of digital biometrics, setting a new standard for security in the digital age.

A New Era in Bot Detection

In a world where cyber threats are increasingly sophisticated, traditional bot detection methods—such as CAPTCHA challenges and behavioral analysis—are no longer sufficient. These systems often struggle to differentiate between advanced bots and legitimate users, leading to friction, frustration, and vulnerabilities. Trustmark addresses these challenges head-on by harnessing the power of digital biometrics, a proprietary technology that analyses unique user interactions to create a distinct digital signature for every individual.

Unlike conventional systems like Cloud flare Turnstile, which focus solely on separating humans from bots, Trustmark goes a step further. It can identify and differentiate between individual users, even when they share devices or networks. This groundbreaking capability enables businesses to detect and block malicious activity with unprecedented precision while ensuring a frictionless experience for genuine users.

How Trustmark Works

Trustmark’s proprietary algorithm analyses a combination of digital biometric factors, including device characteristics, typing patterns, mouse movements, and behavioural metrics. These data points are synthesized into a unique digital signature that is nearly impossible for bots to replicate. The system continuously learns and adapts, ensuring that it stays ahead of evolving threats.

For businesses, this means enhanced security, reduced fraud, and improved operational efficiency. For users, it means no more intrusive CAPTCHA puzzles or frustrating verification steps. Trustmark seamlessly integrates into existing platforms, offering a secure and user-friendly solution that works behind the scenes to protect digital interactions.

Building the World’s Largest Digital Biometrics Database

Erasys has set its sights on an ambitious goal: to create the world’s largest database of digital biometrics. This global repository will serve as a foundational layer for secure online interactions, enabling businesses across industries to verify identities, prevent fraud, and deliver personalized experiences.

Imagine a future where returning customers are instantly recognised and welcomed, where financial institutions can prevent account takeovers with pinpoint accuracy, and where online platforms can operate with confidence, knowing that every interaction is genuine. This is the vision that Trustmark brings to life.

Privacy and Security at the Core

Erasys is committed to upholding the highest standards of privacy and security. Trustmark is designed to comply with global data protection regulations, including GDPR and CCPA. All biometric data is anonymized, encrypted, and stored securely, ensuring that it cannot be used to identify individuals outside the context of bot detection and user verification.

“Trustmark is not just a tool for security—it’s a commitment to trust,” said Erasys CEO Gibran Kazi. “We believe that technology should empower businesses and users alike, without compromising privacy or convenience. With Trustmark, we’re delivering on that promise.”

A Competitive Edge Over Traditional Solutions

While solutions like Cloudflare Turnstile have been widely adopted, Trustmark offers several key advantages:

1. Individual-Level Identification: Trustmark can distinguish between individual users, providing a level of granularity that traditional systems cannot match.
2. Unmatched Accuracy: By leveraging digital biometrics, Trustmark achieves superior accuracy in bot detection, minimising false positives and negatives.
3. Frictionless User Experience: Trustmark eliminates the need for disruptive CAPTCHA challenges, ensuring a smooth and enjoyable experience for users.
4. Scalability and Versatility: Trustmark is designed to scale across industries, from e-commerce and finance to healthcare and government, making it a universal solution for secure digital interactions.

The Future of Secure Digital Interactions

Trustmark is more than a product—it’s a paradigm shift in how we approach online security. By combining advanced digital biometrics with a user-centric design, Erasys is setting a new benchmark for trust and security in the digital world.

As Erasys continues to expand its database and refine its technology, Trustmark is poised to become the global standard for bot detection and user verification. In an era where digital trust is more important than ever, Trustmark stands as a testament to innovation, security, and the power of technology to create a safer, more connected world.

About Erasys
Erasys is a leading innovator in digital security and biometric technologies, dedicated to creating solutions that empower businesses and protect users. With a focus on privacy, accuracy, and user experience, Erasys is shaping the future of secure digital interactions.

Media Contact
Ibrahim Mukherjee
Head of Product Development, Erasys Ltd.
Erasys
[email protected]
+44 7369210444