The fast-growing High Value. Low Price.® (HVLP) gym continues investing in legacy locations, innovation and community partnerships while adding new locations across the U.S.
DALLAS–(BUSINESS WIRE)–EoS Fitness closed 2025 by surpassing two million members and growing its national footprint by more than 20% during Q4. The High Value. Low Price.® (HVLP) gym brand continues to accelerate its strategic growth, fueling expansion with ongoing reinvestment in existing locations and deeper community partnerships.
“Reflecting on the past year, EoS has strengthened its nationwide presence, empowering more than two million members to be the best versions of themselves,” said Rich Drengberg, chief executive officer of EoS Fitness. “In 2026, we’ll continue expanding our footprint and rolling out innovative amenities and technology, all while staying laser‑focused on delivering the most exceptional member experience possible.”
Growth Highlights
In Q4, EoS Fitness opened five new gyms, signed 13 new leases and invested $13 million into existing gyms to serve its growing fitness community. This growth keeps EoS Fitness on track to reach 250 gyms by 2030, further cementing its position as a leader in the fitness industry.
New locations opened in Q4 include:
- 512 S. 950 W., Springville, Utah
- 7930 S. Rainbow Blvd., Las Vegas, Nevada
- 875 E. Lake Mead Parkway, Henderson, Nevada
- 4815 Hwy 6 N., Houston, Texas
- 6385 Camp Bowie Blvd., Fort Worth, Texas
October also marked a strategic expansion in Southern California with the 23-gym purchase of an iconic local gym chain. The acquisition established EoS in high-profile areas like Beverly Center, Hollywood, Long Beach and Santa Barbara. As of Q4 2025, Southern California is EoS’ largest market with 45 gyms open.
“This year’s growth emphasizes the momentum behind our long-term strategic vision,” Drengberg said. “We expanded across new and established markets, welcomed a growing member base, reinvested significantly in our legacy gyms and strengthened our commitment to the communities we serve.”
Innovation and Member Value
EoS continued to raise the bar on member value by enhancing both its amenities and performance‑focused offerings.
The gym elevated its base membership tier, Will Do, by adding amenities like the MOVEoS Cinema, basketball courts and in‑locker‑room saunas, giving more members access to premium experiences without updating their membership.
EoS also enriched its supplement offerings with a 20% discount to personal training clients to ensure trusted, high‑quality performance resources are accessible to members pursuing personalized health and fitness goals. That commitment extended even further with the introduction of N2G Shake Machines in select locations, providing fast, on‑demand access to high‑quality N2G supplements. With effortless ordering and endless customizations, members can fuel performance and recovery in seconds.
“At EoS, we’re constantly reimagining how to add value to the member experience,” said Richard Idgar, chief operating officer of EoS Fitness. “Our more than eight‑year partnership with N2G as the exclusive provider of our supplements is a great example of that commitment. Together, we’re championing innovative ways to boost performance and accelerate recovery, empowering our members to stay strong, active and doing what they love for a lifetime. Members can expect more cutting‑edge offerings in 2026.”
Community Partnership and Impact
Throughout Q4, EoS maintained its commitment to uplifting the communities it serves and improving access to fitness. EoS Fitness raised $125,000 for the Challenged Athletes Foundation (CAF), supporting the nonprofit’s mission to empower individuals with physical disabilities through competitive sport and active lifestyles. To date, EoS has raised more than $550,000 to support CAF and its athletes, helping fund adaptive equipment, training programs and competition expenses.
“Supporting our communities is at the heart of our mission at EoS,” said Shilpi Sullivan, chief marketing officer of EoS Fitness. “Giving back is part of our foundation, and I’m consistently proud of our team members and members who band together to bring passion to the causes that matter most in their lives and communities.”
With November being American Diabetes Month, EoS Fitness continued its yearlong initiative with the American Diabetes Association by raising more than $145,000. EoS also supported several local events including Mixxed Fit After Dark, Step Up for Youth Futures, Feed the Need Fitness Jam and Animal Rescue Zumba Party, raising more than $400,000 in Q4.
To close out the year, EoS Fitness CEO Rich Drengberg was named Executive of the Year in the 2025 Beyond Activ Americas Awards, and the company’s acquisition by TSG was awarded Deal of the Year.
To learn more about EoS Fitness and find a location near you, visit EōSFitness.com.
About EoS Fitness
EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 200 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities and extensive personal training options starting at just $9.99 per month. www.EoSfitness.com.
Contacts
Media Contact:
Melissa Rue
[email protected]
208-850-5939
