In the fight against global counterfeiting, AI is emerging as a powerful tool — and it’s no surprise that it’s one of the hottest sectors in the tech space. Leading the charge in this arena, Ennoventure Inc., an AI-powered anti-counterfeiting solutions provider, has announced an $8.9 million Series A funding round led by Tanglin Venture Partners. This injection of capital marks a significant step in Ennoventure’s plans to enhance its technology and expand its reach, particularly in high-risk regions such as the U.S., UAE, and India. With participation from existing investors like Fenice Investment Group, this funding aims to address the rising demand for innovative brand protection across global markets.
The company’s technology uses an invisible digital signature that authenticates products without disrupting the existing packaging process. As counterfeit goods and intellectual property theft increase globally, industries from FMCG to automotive are adopting Ennoventure’s AI solutions to enhance product security.
“We’re meeting a critical need in the market with our AI-driven, process-agnostic technology,” said Ahmad Chatila, Chairman of Ennoventure. “This funding allows us to advance our platform and expand into new markets, meeting the demands of brands facing ongoing counterfeit threats.”
AI and Cryptography: Reinventing Brand Protection
At the core of Ennoventure’s technology is a powerful combination of artificial intelligence and cryptography. This technology enables brands to embed invisible digital markers within product packaging, creating a digital “fingerprint” that can authenticate goods in real-time. This innovation is particularly relevant as global brands continue to face rising pressure from counterfeit goods, with the economic impact of counterfeiting and piracy expected to reach over $4.2 trillion by 2025, according to the International Trademark Association (INTA) and the International Chamber of Commerce (INTA).
Ennoventure’s platform integrates seamlessly with existing packaging, meaning brands can adopt this anti-counterfeiting solution without costly modifications to production lines. This simplicity has been a key differentiator for the company, according to CEO Padmakumar Nair.
“Our solution not only meets the need for advanced product authentication but does so without additional capital requirements,” said Nair. “With AI at its core, our platform allows brands to instantly verify product authenticity across supply chains.”
The Growing Role of AI in Anti-Counterfeiting
As the demand for effective anti-counterfeiting solutions increases, AI has become central to advancing product authentication technologies. A 2024 report from MarketsandMarkets predicts that the global anti-counterfeiting market will grow to $216 billion by 2030, driven largely by AI and other advanced digital technologies.
Sankalp Gupta, Partner at Tanglin Venture Partners, highlighted the importance of Ennoventure’s AI-driven approach. “Ennoventure’s platform is a game-changer for industries seeking scalable and effective brand protection. By leveraging AI and cryptographic signatures, they’re setting a new standard in product security, which is critical in today’s global market.”
Scaling for a Global Market with AI Innovation
This new round of funding enables Ennoventure to scale its solutions for sectors that are particularly vulnerable to counterfeiting, such as automotive and FMCG. With the U.S., India, and the UAE as key target markets, the company is well-positioned to drive adoption of its AI-based technology across multiple industries.
“Our priority is to continue developing our AI platform to meet the unique needs of our global client base,” Nair added. “As counterfeiting evolves, so too must our solutions, and this funding brings us closer to that goal.”
Ennoventure’s expansion signals the increasing reliance on AI technologies to tackle complex problems in supply chain security and brand protection. With this funding, Ennoventure is set to accelerate its R&D efforts, positioning the company as a frontrunner in AI-based anti-counterfeiting solutions that offer secure, scalable, and efficient protection for global brands.
Sarah Evans
